Essay on Relation Between Emotions And Digital Media

1418 Words Mar 8th, 2015 null Page
4 Objectives
The principle objectives in undertaking this research will be to investigate the following:
1. Investigate and identify the relation between emotions and digital media
2. In particular, to explore the congruity between emotions and websites
3. Understand the role of websites on consumers emotion
4. Examine the impact of FMCG websites on consumer emotions and develop recom-mendations for the industry
5 Methodology
5.1 Approach
The approach of this research will be to analyse existing literature to examine the general top-ic and objectives. As Kolb (2008) states, the secondary data supports the research planning process. As pointed out by Saunders et al. (2009) the secondary data provides valuable de-scriptive insights, wherewith the research questions can be partially answered. Main sources of secondary data are composed of books and especially journal articles (Bryman, 2012). Key findings of previous literature and secondary data will support the research to develop a spe-cific framework and measure emotions.
In contrast, primary research differs in the method of the data collection. However, Walliman (2010) notes that the main findings of secondary data are the base for the primary research. Moreover, Bryman (2012) states, the primary data is gained by observation, recording and experiences. In sum, the findings of the primary and secondary research might be necessary to achieve the objectives.
The most appropriate method to collect and analyse data…

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