Sainsbury's Information

In this assignment I’m going to describe the characteristics of the information needed in Sainsbury’s organisation. Sainsbury’s was founded in 1869 and today operates over 1,200 supermarkets and convenience stores and employs around 161,000 colleagues. They put their customers at the heart of everything they do and have invested in many stores. There also use it because it’s an easy way to gather information. In order to gather their information Sainsbury’s collect information about their customer relating to the product they sell to their consumers. For example if Sainsbury’s want to find out about a new product they will prepare to do a primary research which can include speaking to customer face to face or produce a survey to encourage customer to give their opinions so they can build strong relationship with and the data they collected will be class as first hand/original information. On the other hand they could use secondary information which includes Secondary/internal: The data or information has already been gathered before. You can break the sources of secondary data into internal sources and external sources. Internal …show more content…
Primary research consists of a collection of original primary data collected by the researcher. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analysing previously collected primary data. “Sainsbury’s has achieved improved growth figures of 4.1% year on year according to the latest Supermarket share figures from TNS, the market information group. Sainsbury’s growth rate in this period is ahead of its nearest rival, Asda, whose own performance has slowed to 3.0%. This is the first time Sainsbury’s growth has led Asda’s in the past ten years, indicating an intensifying battle between the leading grocery retailers for market share. Sainsbury’s could only know this by researching their primary