R&R Case Essay
Rev. November 15, 1987
During the summer of 1983, Bob Reiss observed with interest the success in the Canadian market of a new board game called “Trivial Pursuit.” His years of experience selling games in the U.S. had taught him a rough rule of thumb: the sales of a game in the U.S. tended to be approximately ten times those of sales in Canada. Since “Trivial Pursuit” had sold 100,000 copies north of the border, Reiss thought that trivia games might soon boom in the U.S., and that this might represent a profitable opportunity for him.
After his graduation from Harvard Business School in 1956, Reiss began working for a company that made stationery products. His main …show more content…
The Trivia Game Opportunity
“Trivial Pursuit” was developed in Canada, and introduced there in 1980. Its 1983 sales were exceptionally strong, especially for a product that had been promoted primarily via word of mouth. The game was introduced in the U.S. at the Toy Fair in February, 1983 by Selchow & Righter, makers of “Scrabble,” under license from Horn & Abbot in Canada. Earlier, the game had been