Public Relation And Crisis Essay

Public Relation and crisis Public relations has become a broad concept after development, which in technical fields in the media after it was public relations in the past using only the field of journalism where it was based only in writing. Crises that have occurred in some companies such as Tylenol that make some companies that are interested more in the management of public relations as a result of some companies have made the management of public relations connected with high management. Public relations had an active role in participating in some of the decisions of the company and know the views of the public about the company. In 2000, technology has become an impact on the masses through the backlash that allowed some companies to …show more content…
Maintaining the company 's reputation through the face of crises is an important role in maintaining the confidence of customers and building new relationships for organizations that have through which pursue a Strategic Public Relations is how to protect the company from damage, whether material or human, and also how to put questions about the crisis, then search for those questions even be reached on an assessment of the crisis. During a crisis, it is important to communicate with the media providing them with details of the crisis. Of the tasks required for the management of the crisis is to recognize the crisis and the formation of staff to manage the crisis and find a place dedicated to these employees to set up a plan and to address this crisis. Favored the establishment of a website to publish everything new about the crisis to Public opinion (Weiner, 2006). Crisis management by the public relations department is an important function until public relations department will be ready to face this crisis and avoid getting heavy casualties to the Organization. Mitigation of damage and avoiding a crisis are one of the most important goals of crisis management. Crisis management needs to be three important rules that are before the crisis, during the crisis, and after the salvation of the crisis. First rule is the pre-crisis is how to prepare for and cope with the crisis through the development of the preparation of pre-plan to counter the crisis and also how to behave with the crisis preparers and employees who will face a crisis. The second is rule during the crisis: how to cope during the crisis, as well as how to deal with the media. The last rule is the salvation of the crisis after a benefit from the experience of the previous crisis and how to deal with the future crisis (Coombs,