Ethical Communication and Citizenship
Minor essay
Essay Question:
Drawing on the James Hardie Industries case study and relevant theoretical perspectives discussed in Topics 1 and 2, discuss how media releases can be socially complex and ethically problematic for public relations practitioners. In what ways can public relations practitioners uphold high ethical standards when communicating with the media and other audiences when faced with such pressures?
Introduction:
Rhonda Breit (2007) argues that “Ethics and professional communication is complex, encompassing a range of concepts central to an individual practitioner's relationship with themselves, their profession, their co-workers and society in general.” Public relations are a complex professional communication. In this essay, I will bring the case study-James Hardie Industries (JHI) in public relations way to discuss the relationship between media releases and socially complex, media release and ethically problematic.
James Hardie Industries is an Australian listed industrial building materials company operates mainly in fibre cement products. Asbestos is the naturally occurring mineral that has been …show more content…
Ethically problematic is a very important part in the public relations. However, the people in the public often perceived public relations practitioners are all socially undemocratic, focused on large organisations and manipulative and unethical. The truth is some of them did have unethical public techniques, such as persuasion, creating ‘truths’, changing behavior, inserting hidden agendas and pressure to be ‘effective’ at any cost. The reasons of public relations practitioners ethics issue are including some of them have not completed any academic study of ethics, some of them only had few lectures on ethics at uni, and the most of them ill-prepared to face ethical dilemmas (Bowen, S
Minor essay
Essay Question:
Drawing on the James Hardie Industries case study and relevant theoretical perspectives discussed in Topics 1 and 2, discuss how media releases can be socially complex and ethically problematic for public relations practitioners. In what ways can public relations practitioners uphold high ethical standards when communicating with the media and other audiences when faced with such pressures?
Introduction:
Rhonda Breit (2007) argues that “Ethics and professional communication is complex, encompassing a range of concepts central to an individual practitioner's relationship with themselves, their profession, their co-workers and society in general.” Public relations are a complex professional communication. In this essay, I will bring the case study-James Hardie Industries (JHI) in public relations way to discuss the relationship between media releases and socially complex, media release and ethically problematic.
James Hardie Industries is an Australian listed industrial building materials company operates mainly in fibre cement products. Asbestos is the naturally occurring mineral that has been …show more content…
Ethically problematic is a very important part in the public relations. However, the people in the public often perceived public relations practitioners are all socially undemocratic, focused on large organisations and manipulative and unethical. The truth is some of them did have unethical public techniques, such as persuasion, creating ‘truths’, changing behavior, inserting hidden agendas and pressure to be ‘effective’ at any cost. The reasons of public relations practitioners ethics issue are including some of them have not completed any academic study of ethics, some of them only had few lectures on ethics at uni, and the most of them ill-prepared to face ethical dilemmas (Bowen, S