WHICH MARKETS ARE CURRENTLY BEING SERVED
In South Africa, the private and public health systems exist in parallel. The public health system serves the majority of the population, whereas only the wealthiest of the population make use of private health care. It is common knowledge that the public health system in South Africa is chronically underfunded and understaffed and the private system is far better served. Today, there are over 200 private hospitals in South Africa (Stevens, 2008:267).
Mediclinic is a private hospital group. Mediclinic Southern Africa represents the group’s operations within South Africa and Namibia. Currently there are 49 private hospitals and 2 day clinics in South Africa and 3 hospitals in Namibia, adding up to more …show more content…
What makes the Mediclinic group unique in comparison with its competitors within the healthcare industry, is that they offer cost-effective quality healthcare. Compared to their competitors, they offer more affordable healthcare, in order to make it more accessible and affordable to customers.
The Mediclinic brand is one that is well known and has a good reputation in South Africa and internationally. This brand image lends an advantage to the group with their new services, as it will be reassurance to existing customers and attract new customers. Mediclinic is favoured by customers, as is evident from Discovery Health’s patients’’ ratings of South Africa’s private hospitals. According to the survey, Mediclinic’s across the country took up 9 of the 20 best hospital positions (Human, 2015).
Mediclinic customers’ loyalty is another competitive advantage. The group already has many loyal customers, which they provide services to.
These customers will surely show continued support of the group’s new …show more content…
The development of day clinics and mobile clinics will be closely watched by competitors in the healthcare industry. Mediclinic has taken a pioneering step in that its peers do same-day surgeries only to a limited extent. The convenient location of new vending machines.
The new service offerings from the Mediclinic group give them a more diversified portfolio. This can lead to many advantages for the group, especially financially.
Mediclinic has an advantage over competitors due to its long existence in the medical industry. The group is led by an experienced and proven management team with an average tenure of 20 years at corporate level.
Mediclinic is well positioned in the healthcare industry, as a trusted provider of hospital services in the developing and developed markets in which it operates.
Moreover, Mediclinic has consistently delivered stable and strong operational growth for almost three decades. They have a record of investing sensibly in projects which create value for the firm and provide satisfactory returns.
The Mediclinic group’s presence in diverse geographies mitigates country-specific risk and provides further advantages for the
In South Africa, the private and public health systems exist in parallel. The public health system serves the majority of the population, whereas only the wealthiest of the population make use of private health care. It is common knowledge that the public health system in South Africa is chronically underfunded and understaffed and the private system is far better served. Today, there are over 200 private hospitals in South Africa (Stevens, 2008:267).
Mediclinic is a private hospital group. Mediclinic Southern Africa represents the group’s operations within South Africa and Namibia. Currently there are 49 private hospitals and 2 day clinics in South Africa and 3 hospitals in Namibia, adding up to more …show more content…
What makes the Mediclinic group unique in comparison with its competitors within the healthcare industry, is that they offer cost-effective quality healthcare. Compared to their competitors, they offer more affordable healthcare, in order to make it more accessible and affordable to customers.
The Mediclinic brand is one that is well known and has a good reputation in South Africa and internationally. This brand image lends an advantage to the group with their new services, as it will be reassurance to existing customers and attract new customers. Mediclinic is favoured by customers, as is evident from Discovery Health’s patients’’ ratings of South Africa’s private hospitals. According to the survey, Mediclinic’s across the country took up 9 of the 20 best hospital positions (Human, 2015).
Mediclinic customers’ loyalty is another competitive advantage. The group already has many loyal customers, which they provide services to.
These customers will surely show continued support of the group’s new …show more content…
The development of day clinics and mobile clinics will be closely watched by competitors in the healthcare industry. Mediclinic has taken a pioneering step in that its peers do same-day surgeries only to a limited extent. The convenient location of new vending machines.
The new service offerings from the Mediclinic group give them a more diversified portfolio. This can lead to many advantages for the group, especially financially.
Mediclinic has an advantage over competitors due to its long existence in the medical industry. The group is led by an experienced and proven management team with an average tenure of 20 years at corporate level.
Mediclinic is well positioned in the healthcare industry, as a trusted provider of hospital services in the developing and developed markets in which it operates.
Moreover, Mediclinic has consistently delivered stable and strong operational growth for almost three decades. They have a record of investing sensibly in projects which create value for the firm and provide satisfactory returns.
The Mediclinic group’s presence in diverse geographies mitigates country-specific risk and provides further advantages for the