There are many similarities and differences among the commercial and website. The commercial focuses on presenting the Prius in a humorous way so that it increases the attractiveness of the vehicle. The website goes more in depth and provides consumers with nearly every aspect the car has to offer rather than focusing on a few key advancements. The website also gives viewers a 360 view of the exterior and unique interior view of the Prius, allowing potential consumers to see specific features they are interested in. Both the commercial and website emphasize key core components that influence how beneficial the Prius is. Key features that the commercial focused on were fuel efficiency, automatic brake system and spaciousness. The website focuses
…show more content…
The commercial is a perfect example of this since there is no direct message saying why viewers should buy the Toyota Prius over other models. Instead, the commercial works to build a stronger reputation of the Prius by emphasizing the amazing experience of driving the Prius ultimately is portraying the vehicle to be more socially attractive. In order to test the effectiveness of the commercial, I conducted primary research on licensed students at UC Davis and interviewed them on their current view on the Prius. Many of the responses had proven that the majority of drivers only know about the Prius’ fuel efficiency, but did note that it was not the most appealing and attractive model solely based on appearance. Following their responses, I showed the interviewees the 2016 commercial of the Toyota Prius and asked if their perspective had changed. All responses concluded that it was a humorous and entertaining commercial, and the majority had agreed that Toyota’s attempt in giving the Prius a new reputation was successful. For students who thought the commercial was effective, I asked if they would consider buying a Prius based on a few of its key features such as how the car gets “an average of fifty miles per gallon” (Schultz). This added fact proved to be more successful in how the students perceived the Prius because the students’ …show more content…
The purpose was to re-identify the image of the Prius to be attractive by focusing on its improvements rather than on its benefit to the environment. Overall, the persuasive techniques used by the commercial in comparison the company’s website varied yet still maintained effectiveness based on the mode. The general public who may or may not be looking into purchasing a car would view the commercial. Therefore, the humorous strategies that appealed to emotion were successful in first capturing and maintaining the audience’s attention. This was important in peaking the curiosity of the Prius due to its portrayal as an attractive and advanced vehicle. As a result the website would be viewed by potential consumers who are looking to find more informative presentations of the Prius, possible comparing Toyota’s models with those of other companies. The focus on ethos persuasion techniques was more effective for the mode of a website in order to present the model in a more professional method while building the car and company’s credibility through proven features of the model’s advancements. The commercial ultimately builds on the idea of “Let’s go places” by depicting the car in extreme situations that requires advanced features, proving its
The commercial is a perfect example of this since there is no direct message saying why viewers should buy the Toyota Prius over other models. Instead, the commercial works to build a stronger reputation of the Prius by emphasizing the amazing experience of driving the Prius ultimately is portraying the vehicle to be more socially attractive. In order to test the effectiveness of the commercial, I conducted primary research on licensed students at UC Davis and interviewed them on their current view on the Prius. Many of the responses had proven that the majority of drivers only know about the Prius’ fuel efficiency, but did note that it was not the most appealing and attractive model solely based on appearance. Following their responses, I showed the interviewees the 2016 commercial of the Toyota Prius and asked if their perspective had changed. All responses concluded that it was a humorous and entertaining commercial, and the majority had agreed that Toyota’s attempt in giving the Prius a new reputation was successful. For students who thought the commercial was effective, I asked if they would consider buying a Prius based on a few of its key features such as how the car gets “an average of fifty miles per gallon” (Schultz). This added fact proved to be more successful in how the students perceived the Prius because the students’ …show more content…
The purpose was to re-identify the image of the Prius to be attractive by focusing on its improvements rather than on its benefit to the environment. Overall, the persuasive techniques used by the commercial in comparison the company’s website varied yet still maintained effectiveness based on the mode. The general public who may or may not be looking into purchasing a car would view the commercial. Therefore, the humorous strategies that appealed to emotion were successful in first capturing and maintaining the audience’s attention. This was important in peaking the curiosity of the Prius due to its portrayal as an attractive and advanced vehicle. As a result the website would be viewed by potential consumers who are looking to find more informative presentations of the Prius, possible comparing Toyota’s models with those of other companies. The focus on ethos persuasion techniques was more effective for the mode of a website in order to present the model in a more professional method while building the car and company’s credibility through proven features of the model’s advancements. The commercial ultimately builds on the idea of “Let’s go places” by depicting the car in extreme situations that requires advanced features, proving its