With regard to advertising, one of marketing fields, Dentsu is a leading advertising agency, including lots of branches all over the world. Its headquarters is located in Tokyo, Japan. One of its braches is Dentsu Vietnam with 100% foreign capital (Dentsu Vietnam). According to Sugiyama and Andree (2011), its philosophy “Good Innovation” leads the way Dentsu powerfully performs. Obviously, providing that we are talking about innovation, it means that we mention technological amelioration. Even so, for Dentsu, innovation is not simply about technology. Moreover, it is about innovation of incredible ideas, rule breakdown and customer approach. Dentsu’s mission is to generate social value and new perspective through its advertising campaigns.
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Although advertisements may belong to the same product, they also have differences of specific cultural characteristics among countries. Nevertheless, not all companies can make these differences, except Dentsu. As a market leader of advertising, Dentsu has opportunities to cooperate with numerous renowned companies worldwide, such as Toyota, Yamaha, Ajinomoto, Canon, and so on (Dentsu Vietnam). It has dominion ascendency over not only Japanese but also world’s advertising market, and leaves its competitors behind (Farrell, 2015).
As Dentsu Vietnam defined, there are three aspects that could distinguish Dentsu from its rivals: the faculty of opportunity creation, the treasure trove of knowledge and the multifunctional operation. Its ability to work flexibly, which means that Dentsu with its multidiscipline knowledge is eligible for working with partners from various industries, turns out to be a competitive edge. I deem highly of its industriousness of doing the work to the satisfaction of the clients, which makes it outperform …show more content…
Nonetheless, it also has to deal with many serious problems, which may become threats of Dentsu’s development. Simply turn on the TV, I can come across a considerable number of advertisements of any products. It is extremely annoying for me to be interrupted by 15-minute advertisements while I am watching the climax of my favorite film, though those advertisements are interesting. The continual rise of advertising frequency makes me overwhelmed. Therefore, instead of passively receiving information, I tend to proactively find information and automatically turn on the warning mode to prevent unethical advertisements. These “Information Barriers” (Digital Era) lead to Dentsu’s difficulties in attracting viewer’s attention. Blecken (2016) identified that no longer do customers – who need their products to be advertised – put their faith upon advertising. There is a modification in their demand. Furthermore, they mistakenly hold on to the belief that Dentsu is incapable of mapping out a sound business strategy that comes up with the ideas related to customer interaction. However, Dentsu makes miracles happen by being a pioneer in carrying out a comprehensive marketing system, called “Total Communication Services” (Digital Era). For that reason, it has turned its threat into its
Although advertisements may belong to the same product, they also have differences of specific cultural characteristics among countries. Nevertheless, not all companies can make these differences, except Dentsu. As a market leader of advertising, Dentsu has opportunities to cooperate with numerous renowned companies worldwide, such as Toyota, Yamaha, Ajinomoto, Canon, and so on (Dentsu Vietnam). It has dominion ascendency over not only Japanese but also world’s advertising market, and leaves its competitors behind (Farrell, 2015).
As Dentsu Vietnam defined, there are three aspects that could distinguish Dentsu from its rivals: the faculty of opportunity creation, the treasure trove of knowledge and the multifunctional operation. Its ability to work flexibly, which means that Dentsu with its multidiscipline knowledge is eligible for working with partners from various industries, turns out to be a competitive edge. I deem highly of its industriousness of doing the work to the satisfaction of the clients, which makes it outperform …show more content…
Nonetheless, it also has to deal with many serious problems, which may become threats of Dentsu’s development. Simply turn on the TV, I can come across a considerable number of advertisements of any products. It is extremely annoying for me to be interrupted by 15-minute advertisements while I am watching the climax of my favorite film, though those advertisements are interesting. The continual rise of advertising frequency makes me overwhelmed. Therefore, instead of passively receiving information, I tend to proactively find information and automatically turn on the warning mode to prevent unethical advertisements. These “Information Barriers” (Digital Era) lead to Dentsu’s difficulties in attracting viewer’s attention. Blecken (2016) identified that no longer do customers – who need their products to be advertised – put their faith upon advertising. There is a modification in their demand. Furthermore, they mistakenly hold on to the belief that Dentsu is incapable of mapping out a sound business strategy that comes up with the ideas related to customer interaction. However, Dentsu makes miracles happen by being a pioneer in carrying out a comprehensive marketing system, called “Total Communication Services” (Digital Era). For that reason, it has turned its threat into its