Toyota Prius

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  • Toyota Prius: Brand Analysis

    Toyota Prius: The Toyota Prius started as a car model in 2000 but is now a sub brand of Toyota. At least in my mind it was since I own a Plug-In and thought I had read that Toyota was making it its own little brand. But to my surprise Toyota includes the Prius line up (Hybrid (original), V (Versatile – larger like the first minivans), c (City – shorter to fit into those hard to find curb parking spots in urban areas) and Plug-In (Hybrid with 4.4 KwHr battery for 10 miles on battery only) under the Hybrids and EV category (Toyota 2014). So basically, each one of the cars is treated as its own model and there is no official sub brand. The official Toyota sub brands are Daihatsu, Lexus, Louwman & Parqui, Scion and Subaru (sub brands 2014). I’ll…

    Words: 1240 - Pages: 5
  • Rhetorical Analysis: The 2016 Toyota Prius

    Americans choose the first of the two options. However, during the 2016 Super Bowl, Toyota aired a commercial that showed a car that is both powerful and fuel efficient. That car is the 2016 Toyota Prius. The commercial shows four bank robbers escaping in the new Toyota Prius and eluding authorities for miles. The goal of Toyota is to create a memorable commercial that disproves the stereotypical view of the Prius as a slow car, but instead showcases it as a powerful yet environmentally…

    Words: 1129 - Pages: 5
  • 4 Air Positioning Case Study

    4 Air Vent Positioning The Chief Architect to the Prius Mr Uchiyamada was very much deeply involved with the project that he gave his full attention to even the minute of the design aspects, for example the Prius does not have a conventional instrument panel instead they are placed at the center to remain symmetrical with the interior, for which he vouched for aggressively .Uchiyamada remarks , “Since we are placing the hybrid system, which is something new inside an exceptional package, we…

    Words: 998 - Pages: 4
  • Pros And Cons Of Hybrid-New Plug-In Cars

    to reduce air pollution by the car industry under the guidance of the EPA. These initiatives by all accounts will provide a healthier or greener environment for the future generation. One of the ways the auto industry is supporting the clean air initiative is the roll out of different generation of hybrid automobile, notably the newer plug-in hybrid and the traditional hybrid. The newer plug-in hybrids cars for example are automobile that is partly uses gas and partly uses electricity and…

    Words: 735 - Pages: 3
  • The Challenges Of The American Auto Industry

    Gas prices were rising due to the limit of imported gas overseas. Consumers would have to pay almost double on what they use to pay in order to fill up a tank. Before fuel efficient cars were more common Auto industries were in the hurt when gas prices were rising. The sales for cars during that time were falling. Auto industries determined to make more fuel efficient cars to satisfy customer’s needs. Industries face on finding ways to have more fuel efficient cars to get consumers to buy. The…

    Words: 834 - Pages: 4
  • Executive Summary: The Role Of Global Competition In The Auto Industry

    Global competition in the industry American Auto Industry is facing very powerful competition presence in form of Japanese auto industry. After the 1990s they have taken a lion’s share in the global market. Some of them are Honda, Toyota, Mazda, Isuzu, Suzuki, Nissan, Mitsubishi, Yamaha and Kawasaki. They have created superior products and win the consumer’s hearts. American auto industry enjoyed monopoly on world’s auto industry for a while but Japanese and German car makers have made a huge…

    Words: 756 - Pages: 4
  • Prius Argumentative Essay

    country and across the world people are trading in their old cars or simply buying new ones. Whether they want a luxurious upgrade or, more often than not, an environmentally practical and friendly car, car dealerships seemingly see more traffic each year. When searching for that new car, many are caught between conventional gas powered vehicles and the ever growing hybrid electric vehicle (HEV). In today’s society, carbon footprints and CO2 emissions are often brought up when talking about…

    Words: 1765 - Pages: 8
  • Marketing Strategy: Toyota's Case Study Of Toyota

    PRICE Since 2003, Toyota has assumed control to end up the world 's number two carmaker and they are not exceptionally a long ways behind GMC, the number on US carmaker. With their consistency in enhancing outlines and over a billion dollars spent in promotion a year, Toyota has turned into a fascination according to numerous auto buyers around the world. Toyota has fabricated its notoriety not just by creating excellent vehicles at moderate costs, however the brand and showcasing aptitudes…

    Words: 1431 - Pages: 6
  • What Is Honda R-V?

    - 2013 Honda CR-V - Target terms: 1995 Honda Civic, OEM Honda Civic parts Mention: Power Steering Pumps and Replacement Wheels The Honda CR-V is a crossover SUV with a compact body, but it still offers a lot of room for family and cargo, which makes it a great vacation vehicle. It gets great gas mileage thanks to the 2.4-liter i-VEC inline four. While Hondas are incredibly dependable, you still have to do maintenance on them to keep them…

    Words: 1056 - Pages: 5
  • Subaru Swot Analysis

    The company that I shall be working for, theoretically, is Subaru – Subaru is a renown Japanese car manufacturer whose emphasizes on creating cars prepared for any road condition. In Western markets, the Subaru brand has traditionally been popular among a dedicated core of buyers. Marketing is targeted towards specific niches centered on those who desire the company's signature drive train engine, all-wheel/rough-road capabilities or affordable sports car markets. Which means that the pistons…

    Words: 986 - Pages: 4
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