Mass Media Effects Paper

Superior Essays
Shannon Vargas
Effects of Mass Media
HUM/186
September 15, 2015
Ms. Allyson Wells Effects of Mass Media Our culture is molded and influenced by mass media. From the ancient times of story tellers, tribal leaders and elders to Facebook, Twitter and Instagram, communication and the flow of information has been vital to developing civilizations. The major developments in mass media are oral and written presentation, printing, electronics and digital programming. Technology changed the models of communication flow and eliminated the gatekeepers that controlled what information was sent to the receiver of the message. The internet has allowed everyone to have content there for everyone to receive. Mass media is become our culture and everyday
…show more content…
These skills were mainly taught to members of higher rank or standing in the community. There was also a fear that writing would decrease the uses of daily conversation, debate and intelligent discussions. Socrates and his student Plato shunned poets because of the use of written word (Campbell, Martin, & Fabbos, 2015, Chapter 1). All of the types of communication still exist and we still use them in education, politics and art. The advancement of the writing enhanced the oral communication by allowing people to write down their thought and ideas to present orally to …show more content…
In the digital era all of those inventions became better with digital programming. The internet also came into play during this time. Military strategists wanted a communication link to deliver information all over the world to troops. The internet was quickly adapted by people all over the world as a mode of communication. Faster delivery speeds, clearer sound, clearer picture and much more user friendly electronics and communication devices that internet ready became common in households all over the U.S. Although this great technology was giving everyone an opportunity to be reached by mass media is also went a little out of control. The technology was developing so fast that government agencies couldn’t keep control of what is on the internet. Email was taking the place of the postal service. Social media keeps everyone connected all hours of the day and night. Marketing doesn’t have to wait for the prized prime time spots on the TV. They are able to market products 24 hours a day and 7 days a week. Facebook, Twitter and Instagram are free to users, due to payments from companies marketing products or

Related Documents

  • Improved Essays

    The Impact of Technology on Writing As Stephen Hawking once said, “We are all now connected by the Internet, like neurons in a giant brain”. The advancement in technology, and the Internet has completely blown everyone’s expectations and it has become the center of our civilization, changing lives everyday. In an chapter called “Public Thinking” from Clive Thompson’s book, Smarter Thank You Think: How Technology is Changing Our Minds for the Better, he claims that writing has increased an extensive amount because technology and the Internet has grown to be such vital roles in our society. He demonstrates rhetorical strategies that gains the reader’s attention and pulls them into his text. Thompson makes claims and persuades us to believe…

    • 1260 Words
    • 6 Pages
    Improved Essays
  • Decent Essays

    Since we are all connected though the internet it has and will change the way people communicate with each other, how business is performed and how we as individuals get our entertainment. The internet is a huge library of documents videos, images and websites. With this constantly updated data, there is an unlimited supply of knowledge that can be used for all aspects of life, including education, science, mathematics, history, phycology, just to name a few. In business many companies can gain a larger market and be able to reach out globally to many more customers than before. This is increasing the top-line dollars and bottom-line dollars of a business’s profit and loss statement.…

    • 705 Words
    • 3 Pages
    Decent Essays
  • Superior Essays

    For the first time ever, strangers could talk and share information in their common interests that soon became a tool that the modern world relies on every day. Media companies sought to take advantage of the rapidly evolving system by sharing their articles and shows online. Helping major news networks move online was “The Telecommunications Act of 1996 ("Telecom Act") ... relax[ing] national and local station ownership limits.”(Dicola, 103), which allowed them to own a domain to go along with their other methods of distribution. So as many people were switching to digital media, so were the major networks. In the 21st century, the availability of computers, digital cameras, and internet connectivity became more widely available which enabled the creation of citizen journalism, signaling the biggest change in media since the television.…

    • 1389 Words
    • 6 Pages
    Superior Essays
  • Great Essays

    We will continue to grow and evolve with the amount of information that can be accessed and the amount of innovations that can be achieved with global communication. Ultimately, the internet empowers the people the opportunity to self-learn and to have a voice and provide a positive impact overall. Today, internet access is virtually integrated into every electronic device that can be purchased. Previously, research that took days can take a matter of hours. It allows us to research at a faster rate by being able to search key words to find information that is most relevant to the topic that is being searched.…

    • 1348 Words
    • 6 Pages
    Great Essays
  • Great Essays

    It is a fundamental part in society, without communication nothing would progress to its full potential, or even progress at all. Social media changed how people communicated with each other, making it far easier than previous methods of communication. Giving simple features such as, instant messaging and simple graphical interfaces that lets the users navigate the service with ease. Humans used to not be able to receive messages instantaneously from far away distances; using letters that takes weeks or months to arrive to the receiver or using bulky radio transmitters that has a limited range. In today’s era, we can receive messages instantaneously, just as fast as snapping a finger; through social media it has become a possibility to connect with friends and family without the extensive wait.…

    • 1209 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Communication was improved a lot in our days which made our life much easier and faster. Humanity will no longer face difficulties in communicating with people from all over the world since with the new communication tools, a person can easily communicates with another that lives in the other side of the world in a seconds by being connected to the internet. One of the modern communication tools is Facebook. Facebook is one of the social media applications that connects the people around the world together, and allows them to know everything about each other by just clicking on the person name. Worldwide, there are over 1.55 billion monthly active Facebook, so Facebook built another world on the internet on its website with the same people,…

    • 1085 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Modern Day Research Paper

    • 1926 Words
    • 8 Pages

    The internet’s introduction can be viewed as a massive step for organizations as for many companies it altered the structure and work process. The emergence of E Commerce and online mediums of trade such as amazon and eBay have shown that the internet has had a positive impact on organizations. When we look at individual work groups and how the implications affect them we see how the interactions between both group members and amongst the groups is changed. The use of emails has allowed workers in all sectors to set the pace of their workload and responses to other team members which allows for increased efficiency through multitasking. This was shown to be true as organizations that used the internet had a producitivty that was up 1.4% higher (Sung-Bae et al, 2014).…

    • 1926 Words
    • 8 Pages
    Superior Essays
  • Superior Essays

    If this data is analysed then it can be very helpful for the business decision makers as the data will always provide with some or other information which if use effectively will prove beneficial for any organisation. Social media such as twitter provides real time communications which are available almost 24x7. This is because twitter works on desktop connected to internet or also on mobile interface and also through twitter application. Companies now-a-days are turning towards twitter for marketing their products because it is one of the best platform where all international users are connected to a single node and where a single tweet/message can reach to millions of users in a fraction of second. Twitter and social media like these provides companies various benefits such as instant communication, collaboration, international audience, innovation and so on.…

    • 2195 Words
    • 9 Pages
    Superior Essays
  • Superior Essays

    Media Gratification Essay

    • 1692 Words
    • 7 Pages

    The research and findings of early mass media do relate to internet era of media, such as the factors introduced. The internet and social media is used every day, it has become a daily tool of living as people use it and without it lives would crash. The information available from newspapers, radio and television can found throughout the internet so that gratifications of information is greatly satisfied. People not just are able to gather information to form an opinion, but they can also express their opinions through social networking websites. Blachino, Przepiorka,…

    • 1692 Words
    • 7 Pages
    Superior Essays
  • Great Essays

    Social media platforms have become instrumental for everyday communications as well as for political debates, crisis communications, marketing and cultural participation. It is clear to note the huge impact social media has on our culture and public sphere in today’s society. The expansion of technology has lead to a cultural habit for individuals to include using it as a part of every day. The expansion of internet and personal computers, cell phones, tablets have made social media platforms, such as Facebook, Twitter, Instagram, etc.accessible to all, and in turn, society has responded by forming an online community. Social media platforms have exploded with content posted by users ranging from entertainment, sports to current social and political issues and…

    • 1625 Words
    • 7 Pages
    Great Essays