How Have Changes In Mass Media Influenced The Way People Experience Presidential Campaigns?
There have been many major milestones in the history of mass media. From the production of the newspaper, radio, television, and social media, mass media has continued to affected culture throughout history.
The printing press, invented by Johannes Gutenberg in the 15th century, made the mass production of print media possible. New transportation technologies make it easier for texts to reach a wide audience. Friedrich Koenig, a German printer, pushed media production even further when he hooked the steam engine up to a printing press in 1800. This increased efficiency helped lead to the rise of the daily newspaper. When Europeans settled the …show more content…
Two presidential campaigns that show this influence are the 1960 Nixon/Kennedy and the 2012 Obama/Romney campaigns. John F. Kennedy and Richard Nixon squared off in the first televised campaign presidential debate in 1960. The people who heard the debate on the radio thought that Nixon won the debate and the people who watched the debate on television thought that Kennedy won the debate. Kennedy would focus on the cameras during the debate to improve his image on the TV while Nixon didn’t understand the importance of his image in the debate. The Kennedy-Nixon debates not only had a major impact on the election’s outcome but ushered in a new era in which crafting a public image and taking advantage of media exposure became essential ingredients of a successful political campaign. Also, they heralded the central role television has continued to play in the democratic process.
In 2012, The Obama and Romney debate was televised, like the Nixon and Kennedy debate. But the Obama-Romney debate was big on twitter. The article states “Overall, according to twitter, 10.3 million tweets were sent during the 90-minute debate, with a peak of 158,000 tweets per minute at 9:53 p.m.” (Carbone 1). This shows that there was a huge outcome on twitter after the
There have been many major milestones in the history of mass media. From the production of the newspaper, radio, television, and social media, mass media has continued to affected culture throughout history.
The printing press, invented by Johannes Gutenberg in the 15th century, made the mass production of print media possible. New transportation technologies make it easier for texts to reach a wide audience. Friedrich Koenig, a German printer, pushed media production even further when he hooked the steam engine up to a printing press in 1800. This increased efficiency helped lead to the rise of the daily newspaper. When Europeans settled the …show more content…
Two presidential campaigns that show this influence are the 1960 Nixon/Kennedy and the 2012 Obama/Romney campaigns. John F. Kennedy and Richard Nixon squared off in the first televised campaign presidential debate in 1960. The people who heard the debate on the radio thought that Nixon won the debate and the people who watched the debate on television thought that Kennedy won the debate. Kennedy would focus on the cameras during the debate to improve his image on the TV while Nixon didn’t understand the importance of his image in the debate. The Kennedy-Nixon debates not only had a major impact on the election’s outcome but ushered in a new era in which crafting a public image and taking advantage of media exposure became essential ingredients of a successful political campaign. Also, they heralded the central role television has continued to play in the democratic process.
In 2012, The Obama and Romney debate was televised, like the Nixon and Kennedy debate. But the Obama-Romney debate was big on twitter. The article states “Overall, according to twitter, 10.3 million tweets were sent during the 90-minute debate, with a peak of 158,000 tweets per minute at 9:53 p.m.” (Carbone 1). This shows that there was a huge outcome on twitter after the