Perfect Fit Advertising

Decent Essays
I chose this advertisement to be the worst one I've seen. Not only does this advertisement shame women who have normal and beautiful bodies, but it only sells the body, not the product. Using ¨The Perfect Body¨ as a slogan has nothing to do with bras and other undergarment products. If they had used something like ¨The Perfect Fit¨ that would make much more sense and it won´t body shame. Using ¨The Perfect Fit” would give more value to the product and give a better range of different body types. The girls in the ad are also not very diverse. With the diverse population of the United States, it seems as if they are only targeting 1 race, to be more specific, blond haired, fair skinned, skinny waisted females. Yes, there are 3 brunettes, but

Related Documents

  • Improved Essays

    Covergirl Ad Examples

    • 446 Words
    • 2 Pages

    In the Covergirl ad it shows a range of people from different ethnicity and race and even a guy being the main focal point of the ad. The people with in the ad talked about the lashes being different shapes and sizes while showing the diversity of people. This is a part of postmodernism because it is appealing to the diversity part. Plus, back in the past make up was only associated with women and now there is a male fan base for make-up, it only makes sense to start including males in the ads.…

    • 446 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    I do agree with Kilbourne’s take on some of the ads she reviewed, woman in general are over sexualized in advertisement and as a mother of a teenage daughter, I do find offense to how woman are portrayed. However, this Skintimate ad was done in good humor and tasteful in my opinion. I did not see how this ad could be grouped into the other ads about woman and…

    • 323 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    There needs to be more self-love, and advertisement should not be trying to tear people down in order to make more money. Inspiring women and men and making them feel comfortable with themselves and their natural attributes can also be a selling point for advertisement. There needs to be less judgment an idealization and more self-love. This starts with all consumers, people like myself, to speak out when advertisement clearly shows these damaging views. I will be more vocal about the messages that are being spread to advertisements and use my voice to try to spread more…

    • 1113 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Throughout history companies have customarily used advertisements to sell products to potential consumers. Generally speaking, the objective of an advertisement is to gain the attention of a specific group of people to which the company knows their products are more likely to sell. However, current times suggest, rather than enticing young men and women into purchasing their products, many advertisements can lead to negative behaviors such as eating disorders, self esteem issues, and representing themselves in a provocative manner. To clarify, in an effort to fit in with society's standard's of appearance, many young women and men turn to eating disorders. Ad's from companies such as, Victoria's Secret, do little to deter this type of behavior.…

    • 719 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In “Killing Us Softly,” Jean Kilbourne shows us her perspective of women in advertising. She starts out with the first advertising that caught her attention. This advertisements suggested that women belonged in the kitchen, and that women were air-headed. During this time period, around the seventies, women were thought to be good for only one thing. Women had no skills except for taking care of a family and a husband.…

    • 757 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Jean Kilbourne

    • 1180 Words
    • 5 Pages

    Jean Kilbourne’s documentary “Killing Us Softly” and article “The More You Subtract, the More You Add” and Susannah Stern’s article “All I Really Needed to Know (About Beauty) I Learned by Kindergarten” shows that ads only sell products and not ideas. But behind the rose-tinted glass, ads show that women are being labeled by marketers. This leads to stereotyping and generalizations of women. When something becomes generalized by the population it is automatically accepted as the truth.…

    • 1180 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Most of them have their chins up, but eyes still looking directly at you. I think that maybe they are in this position to show that they don’t need all the props that other ads may need. All they need is their bodies to sell their product, because sex sells in this society. There is no text in this ad, and I do not think that they need it to sell their…

    • 1421 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Seventeen Ad Analysis

    • 800 Words
    • 4 Pages

    Faults in the advertisement come in to play, as it insists that natural beauty is in fact not natural beauty at all, but foundation on the skin made to look flawless. In addition, the ad suggests that the reasons behind wearing makeup are to gain the opposite genders attention and to appeal to their liking. The ad raises the question: Why can’t women wear make up to feel good about themselves? And why isn’t natural beauty not defined as the natural skin women are given? After all shouldn 't a magazine, solely for women, praise them for who they are verses their appearance?…

    • 800 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Flattery And Stereotypes

    • 147 Words
    • 1 Pages

    This commercial, which was intended to sell a fast-food hamburger, shows overt misogyny and only perpetuates harmful gender-focused stereotypes. For a majority of the ad, a seemingly naked woman is walking through a market, accompanied by dialogue that doesn’t imply anything about selling hamburgers. You do not see the product which is being sold or even hear about it, until the very end of the advertisement. When you look beyond the shock value and sex appeal, the commercial does seem to use some viable advertising techniques, flattery being the most direct and easily seen. By using a conventionally attractive woman who also happens to have some degree of famousness (Charlotte McKinney), the implication is that beautiful, wealthy, and famous…

    • 147 Words
    • 1 Pages
    Decent Essays
  • Superior Essays

    Beside these ads are comments posted regarding the amazing and fantastic appearance of these women. It is photographs such as these that give women the impression that unless they are 5’8 and weigh 100 pounds they are somehow fat and ugly. Models are a great example because they are encouraged to stay at an unhealthy weight. When a designer has new clothes sewn, there is as little material as possible used until after a showing of the new designs. The models wearing these clothes need to be a small size in order to fit into them.…

    • 1166 Words
    • 5 Pages
    Superior Essays
  • Great Essays

    These ads affect men also by creating false expectations of how women look. The concept of desirable women beauty has been ever changing since the birth of mankind. Healthy and well-nourished was considered to be beautiful and being thin was considered to be unattractive. Suddenly the world saw young girls to prefer a slim figure. They started dieting excessively and end up with health issues.…

    • 3486 Words
    • 14 Pages
    Great Essays
  • Improved Essays

    Apart from the outrageous sexualization of the woman consuming food on the screen, the main point that I see is that this commercial not only emphasizes the idea that women are only viable for visual and physical pleasure, but that it also carries subtle propaganda stating that women…

    • 794 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    How We Forget In the words of Christina Ricci, “Any obsession is dangerous.” This can be applied in today’s society, as we seem to have a never-ending list of obsessions. Whatever they may be, these obsessions come in many forms, and are omnipresent in our lives. However, society’s obsession with beauty, social media, and celebrities seem to be the most prominent, and have the most damaging effects on the human race as a whole.…

    • 784 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    They may seem to have clear skin and a slim waist, but in reality a lot of makeup and photo shopping is done to make the person look so. The Victoria’s Secret models are an example of this. Last year Victoria’s Secret launched an advertisement campaign featuring the slogan “the perfect body” which led to outrage among people. The slogan referred to the retailer's "Body" line which appeared with images of Victoria's Secret angels on the company's website. Critics called it offensive and damaging to women since the brand was…

    • 962 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The part of the short ad that really captures how unrealistic society’s perception of beauty is how even after the professionals finish their makeover and she is a gorgeous women they elongate her neck, make her lips fuller, and her eyes bigger through Photoshop on the computer. If professional makeup artists and hairstylists cannot make a regular women beautiful by society’s standards, then what hope to the rest of the female population have in making themselves beautiful? The ad ends with everything fading into black and these words come on screen “no wonder our perception of beauty is distorted” (red). This ad blames the movie, television, and magazine industries for…

    • 1529 Words
    • 7 Pages
    Improved Essays