Overcoming Weaknesses and Threats to Succeed in a Competitive Market; Company Analysis of Chick-Fil-a

1134 Words Oct 19th, 2014 5 Pages
Overcoming Weaknesses and Threats to Succeed in a Competitive Market
Company Analysis of Chick-Fil-A

Each business has strengths, weaknesses, opportunities, and threats that contribute to the overall performance it achieves in a market. All companies vary in these four categories to create individual competitive advantages associated with its success and all companies strive for this competitive advantage. A competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. Chick-Fil-A is an excellent example of a business that uses a SWOT analysis (see Appendix A) to exhibit its strengths and opportunities, as well as overcome its weaknesses
…show more content…
Ultimately, Chick-Fil-A has pioneered a specific reputation that has successfully set them apart from competitors and allowed for 45 years of consecutive positive sales growth.
References

"Chick-fil-A: Antibiotic Free - Chick Fil A's Promise of Quality." Chick-fil-A: Antibiotic Free - Chick Fil A's Promise of Quality. N.p., n.d. Web. 21 Apr. 2014
"Chick-fil-A's New Grilled Recipe, Entrée Lineup Set to." Www.henryherald.com. Henry Daily Herald, 9 Apr. 2014. Web. 19 Apr. 2014.
"Chick-fil-A to serve antibiotic-free chicken." Feedstuffs 17 Feb. 2014: 5. Business Insights: Essentials. Web. 19 Apr. 2014.
Davis, Scott. "Chick-fil-A's Raving Fans' Growth Strategy." Forbes. Forbes Magazine, 16 Dec. 2013. Web. 17 Apr. 2014.
O'Connor, Clare. "Chick-fil-A CEO Cathy: Gay Marriage Still Wrong, But I'll Shut Up About It And Sell Chicken." Forbes. Forbes Magazine, 19 Mar. 2014. Web. 20 Apr. 2014.
Schmall, Emily. "The Cult of Chick-fil-A." Forbes. Forbes Magazine, 7 June 2007. Web. 21 Apr. 2014.

Appendix A

SWOT Analysis is a planning exercise in which managers identify internal organizational strengths (S), weaknesses (W), and external

Related Documents