Overcoming Weaknesses and Threats to Succeed in a Competitive Market; Company Analysis of Chick-Fil-a
Company Analysis of Chick-Fil-A
Each business has strengths, weaknesses, opportunities, and threats that contribute to the overall performance it achieves in a market. All companies vary in these four categories to create individual competitive advantages associated with its success and all companies strive for this competitive advantage. A competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. Chick-Fil-A is an excellent example of a business that uses a SWOT analysis (see Appendix A) to exhibit its strengths and opportunities, as well as overcome its weaknesses …show more content…
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SWOT Analysis is a planning exercise in which managers identify internal organizational strengths (S), weaknesses (W), and external