Overcoming Weaknesses and Threats to Succeed in a Competitive Market; Company Analysis of Chick-Fil-a

1134 Words Oct 19th, 2014 5 Pages
Overcoming Weaknesses and Threats to Succeed in a Competitive Market
Company Analysis of Chick-Fil-A

Each business has strengths, weaknesses, opportunities, and threats that contribute to the overall performance it achieves in a market. All companies vary in these four categories to create individual competitive advantages associated with its success and all companies strive for this competitive advantage. A competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. Chick-Fil-A is an excellent example of a business that uses a SWOT analysis (see Appendix A) to exhibit its strengths and opportunities, as well as overcome its weaknesses
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Ultimately, Chick-Fil-A has pioneered a specific reputation that has successfully set them apart from competitors and allowed for 45 years of consecutive positive sales growth.

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Appendix A

SWOT Analysis is a planning exercise in which managers identify internal organizational strengths (S), weaknesses (W), and external

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