The causes of smoking
“Nothing will ever be the same.” These are the words that cross every smoker's mind when they find out they have been diagnosed with a sickness caused by smoking. My advertisement has to do with smoking. It is informative to the public and gives the message according to the ad company that smoking will lead to cancer no matter what. The New york City Health Department relies on ethos, pathos, and logos to appeal to the smoking and nonsmoking audience.
The person n the ad is a Hispanic man named Ronaldo Martinez. He was born January 9, 1953, he is a 39 year old throat cancer survivor. The quote “Nothing will ever be the same” is in bold letters. On the ad he is seen holding a machine to his throat with a quote …show more content…
However with Ronaldo being the ads eye catcher, it leans more towards men around ages 39. Since the risk of getting cancer is higher in older men than it is in women. The ad focuses mainly on men, according to The National Cancer Intelligence Network. Research has shown that men are 60% more prone to get cancer and other diseases. Another side effect in men is that their fertility declines. The ad is focusing on getting a message to the audience to quit smoking. Using Ronaldo as an example that smoking will always have long term …show more content…
Making that the pathos in this advertisement. The ad uses a regular man that most of the audience can relate too. Making them think that the consequences of smoking can happen to absolutely anyone. The advertisement also shows you that if you smoke, you'll end up with cancer. That is the exact message that NYC Health Department is trying to make. By using such an explicit image that should work up enough worry and fear to not
“Nothing will ever be the same.” These are the words that cross every smoker's mind when they find out they have been diagnosed with a sickness caused by smoking. My advertisement has to do with smoking. It is informative to the public and gives the message according to the ad company that smoking will lead to cancer no matter what. The New york City Health Department relies on ethos, pathos, and logos to appeal to the smoking and nonsmoking audience.
The person n the ad is a Hispanic man named Ronaldo Martinez. He was born January 9, 1953, he is a 39 year old throat cancer survivor. The quote “Nothing will ever be the same” is in bold letters. On the ad he is seen holding a machine to his throat with a quote …show more content…
However with Ronaldo being the ads eye catcher, it leans more towards men around ages 39. Since the risk of getting cancer is higher in older men than it is in women. The ad focuses mainly on men, according to The National Cancer Intelligence Network. Research has shown that men are 60% more prone to get cancer and other diseases. Another side effect in men is that their fertility declines. The ad is focusing on getting a message to the audience to quit smoking. Using Ronaldo as an example that smoking will always have long term …show more content…
Making that the pathos in this advertisement. The ad uses a regular man that most of the audience can relate too. Making them think that the consequences of smoking can happen to absolutely anyone. The advertisement also shows you that if you smoke, you'll end up with cancer. That is the exact message that NYC Health Department is trying to make. By using such an explicit image that should work up enough worry and fear to not