P1 Explain the key roles and responsibilities of the marketing function.
Marketing one of the essentials and important department of any organization. And it’s the key factor in the success of any products or service.
The marketing department of Nokia has roles and responsibilities to ensure increasing profitabilities and revenues.
The ten main roles and responsibilities:
1. Setting Strategy:
Nokia marketing manager has responsibilities for identifying an appropriate plan, strategy, and guidelines developing. Specifically designed to enter the market strongly and gain new customers.
2. Marketing environment:
Marketing environment has a major effect on marketing due to this, Nokia marketing manager …show more content…
It’s the process of collecting and analyzing the information of market, before entering any market to help Nokia to gain and identify the market opportunities and customers needs.
Nokia’s marketing management role about competitors is not just identifying them but, also clarifying how to deal with the competitors and determining short and long-term strategies that Nokia will compete with.
7. Manage marketing mix (7Ps):
It’s a set of action, Nokia’s marketing manager should use it to promote its brand in the target market. Marketing mix consisting of 7Ps elements: Products: Nokia’s software product which is providing in the best way to meet customer’s needs (features and services..etc).
Price: Is so important that the prices should be suitable for the target customers (specific list, discounts and payment period..etc).
Promotion: The methods of to let the customers know the product (advertising, sales promotion).
Place: Provide the product in the right place and time.
People: The individuals who can affect the value of products (management and employees…).
Process: The system and process of Nokia which affect the execution of the service.
Physical evidence: It helps to provide the services and shows how it perceived in the …show more content…
Also, it has to be in a coordinated appropriate to the core values of Nokia. Marketing strategy must be compatible with Nokia overall strategy to accomplish the goals.
2) Marketing environment:
If the marketing environment is unstable could have direct effects on all Nokia’s structure,
The culture is distinguishing the workforce environment, and it must be able to adapt appropriately with changes in the marketing environment to avoid unexpected issues.
Also, the marketing environment must be clarified and monitor permanently for the changes and compare it with the Nokia’s strategy to know and avoid the effects can influence negatively on the strategy.
3) The CRM:
Cultural aspects are important in determining the success of CRM implementation4, respect value, and principles of culture presented through the way of treating Nokia’s customers. And to manage customer relationships in an organized way it has to compatible with the approach and methods of Nokia's Customer Operations Officer.
CRM is an important aspect of Nokia’s strategy. CRM must follow the methodology of Nokia strategy focused on providing the best for the customer, in order to gain more client and satisfaction of Nokia’s