John's Boots

Great Essays
Show More
. Write an email seeking the confirmation from management regarding these TWO (2) convergent tools and techniques. In your email you need to detail the cost benefit analysis for the above TWO (2) selected convergent tools and techniques and explain how each of them meet the organisational requirements, legal, policies and procedures. Reply of the management should also be presented to your marketing colleagues.
From: apiwat_hot@hotmail.com
To: joe@johnsboots.com.au; tom@johnsboots.com.au; mary@johnsboots.com.au;
Subject: Seeking your confirmation regarding these TWO (2) convergent tools and techniques
Dear all,
I am writing to get your confirmation regarding the selected two convergent tools and techniques for John’s Boots. Their cost benefits …show more content…
After reading your analysis I am happy for you to continue with the proposal. Please let me know if you need any help.

Kind regards,
Management name

Part C: Apply convergent marketing communications:
10. Outline John’s Boots requirements relating its marketing communications. Select ONE (1) convergent tool and technique and design a detailed action plan to include cross sectors and different media options. You are also required to provide a sample of media design along with the convergent tool (you may use the relevant software such as SmartDraw for this task).
John’s Boots requirements relating its marketing communications:
• Consult with the relevant stakeholders and determine the marketing goals matching the company’s strategies and values.
• Design marketing strategies and plans to focus on the targets of the company’s current business goals and stay within the organisational budgets.
• Identify target market needs and requirements and develop strategies and plans to meet these needs.
• Develop a detailed action plan to include timeframes and budget requirements.
Detailed action plan for selected one convergent tool and

Related Documents

  • Improved Essays

    Chago's Salmon & Co.: Commercial Fishing Company
    • 1213 Words
    • 5 Pages

    Chago's Salmon & Co.: Commercial Fishing Company

    Final Case Study Commercial Fishing Company Company Description Chago’s Salmon & Co. is a commercial fishing company, located in the South American country of Chile. This company operates within Chile, which is considered along with Norway one of the major producers of salmon worldwide (Berge, 2017). Focusing on the commercialization of salmon, due to the growth and high demand this industry has experienced through the years, Chago’s Salmon & Co. deals with the three main species of salmon found in Chile. Atlantic Salmon or “Salar” is harvested all year round and primarily export to United States, Brazil and some countries of the European Union, most of it presented as frozen fillets.…

    • 1213 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Arc Teryx Case Analysis
    • 2704 Words
    • 11 Pages

    Arc Teryx Case Analysis

    The following is an integrated marketing communication (IMC) plan is designed for a technical outdoor clothing company, called Arc’teryx. This plan includes a situation analysis, the IMC objectives and strategy and tactics. This plan will also include assumption, target audiences, Budget and implementation. In addition, a media plan and methods of evaluating the success of this IMC plan are described. 2.…

    • 2704 Words
    • 11 Pages
    Improved Essays
    Read More
  • Great Essays

    Clean And Clear Marketing Strategy
    • 2512 Words
    • 11 Pages

    Clean And Clear Marketing Strategy

    Impact of Clean & Clear® Products’ Advertisements & Advertising Strategy on the Minds of Teenage Girls INDEX 1. Introduction to the brand 2. A brief history of the brand 3. Marketing Strategy 4. Promotional Strategy 5.…

    • 2512 Words
    • 11 Pages
    Great Essays
    Read More
  • Improved Essays

    Villa Maria Wines
    • 883 Words
    • 4 Pages

    Villa Maria Wines

    4. Knowing that you CANNOT change the package/label design, what particular message could Villa Maria use to promote the brand? Specify whether you would add this message on either the bottle or a sticker on the bottle or shelf talkers Taking the brand’s two main attributes, i.e., ‘Most Awarded Winery’ (Winery, 2017) and being a family-owned business where the brand realises the importance of values and quality over quantity, Villa Maria has successfully produced superior quality wines since 1961 (Winery, 2017). Summing up these two attributes, the brand personifies nothing but Excellence.…

    • 883 Words
    • 4 Pages
    Improved Essays
    Read More
  • Superior Essays

    Integrated Marketing Communications Case Study
    • 936 Words
    • 4 Pages

    Integrated Marketing Communications Case Study

    Also the “brand attitude” of Target is an overall positive perception based on the clean atmosphere and helpful customer service (Keller & Kotler, 2012, pg. 483). The next objective Target exonifies is design communications in which “to achieve the desired response required solving three problems: what to say (message strategy), how to say it (creative strategy), and who should say it(message source)” (Keller & Kotler, 2012, pg. 484). Target’s television commericial advertising is successful in this area because Target communicates the product clearly using a clever song or phrase to illustrate the message. The message source usually consists of young models who display satisfaction or happiness which will communicate a product need to the customer.…

    • 936 Words
    • 4 Pages
    Superior Essays
    Read More
  • Improved Essays

    Australian Coca Cola Company Marketing Strategy
    • 810 Words
    • 4 Pages

    Australian Coca Cola Company Marketing Strategy

    Diverse clients have distinctive needs in Australia, and it once in a while is conceivable to fulfill all clients by treating them alike. The Australian Coca Cola Company (ACCC) must adopt mass promoting that alludes to treatment of the business as a homogenous gathering and offering the same advertising blend to all clients. It permits economies of scale to be acknowledged through large scale manufacturing, mass appropriation, and mass correspondence. It is imperative for Australian Coca Cola Company to clearly define its target market so that ACCC’s energies and funds can be well utilized in tailored marketing and sales efforts. You can only be sure to meet customer’s needs by first identifying the customers.…

    • 810 Words
    • 4 Pages
    Improved Essays
    Read More
  • Great Essays

    Analysis Of B's Ice Cream
    • 3093 Words
    • 13 Pages

    Analysis Of B's Ice Cream

    EXECUTIVE SUMMARY “I scream. You scream. We all scream for B’s ice-cream.” In an attempt to get our target audiences’ taste buds buzzing for over twenty- six (26) years, we have been producing a variety of enticing homemade ice- cream flavours that suites all occasions, age groups and healthy lifestyles. The founders, Katherine and Anderson Bethel, were determined to produce an all natural, eggless, pasteurized, homemade texture and certified halaal product that everyone could enjoy at any day and anytime.…

    • 3093 Words
    • 13 Pages
    Great Essays
    Read More
  • Great Essays

    Tactical Marketing Plan Essay
    • 2128 Words
    • 9 Pages

    Tactical Marketing Plan Essay

    The next step is therefore to set goals which translate the company’s mission into easily understood statements regarding the markets, products, sales, occupancy and marketing mix. As the marketing mix is made of the tools that a company uses to pursue its marketing objectives in the target market it is an essential part while setting the goals. Objectives should be specific, measurable, achievable, realistic and carried out within a set timetable. They can be set as strategic long-term objectives or if the objectives are smaller and set to be reached within a short timeframe they should still be integrated with the long-run company goals and strategy. The more thoroughly the earlier situational -and SWOT-analyses have been done, the easier it is to set precise objectives.…

    • 2128 Words
    • 9 Pages
    Great Essays
    Read More
  • Decent Essays

    Market Research Importance
    • 749 Words
    • 3 Pages

    Market Research Importance

    What Is Market Research? - A Brief Insight With Marketing Objectives and More! Marketing is the most important aspect of any business. Only an effective marketing plan or strategy will help to take your business to new heights. To make sure you have the right strategy or plan in place, business owners must consider the opinions of their consumers first.…

    • 749 Words
    • 3 Pages
    Decent Essays
    Read More
  • Improved Essays

    Doctor's Hospital Case Study
    • 768 Words
    • 4 Pages

    Doctor's Hospital Case Study

    And finally to develop and implement a project plan; based on major tasks, duration of each task, target dates, measuring evaluating completion and…

    • 768 Words
    • 4 Pages
    Improved Essays
    Read More
  • Decent Essays

    Strategic Planning Of The Zara Company: The Strategic Planning Of Zara
    • 1649 Words
    • 7 Pages

    Strategic Planning Of The Zara Company: The Strategic Planning Of Zara

    Include necessary information about all the elements of marketing mix for the new strategy. The strategy is complete and addresses all the requirements to make your strategy clear and understandable, e.g. Customer segments (products) the main focus, Market Location and Timing tactics, etc. Also make sure that the new recommended strategy is in accordance with the company’s vision and mission statement and it will benefit the organization to achieve its goals. 4P's, marketing and sales objectives etc. and financial plan, overall budgets, marketing budget etc.…

    • 1649 Words
    • 7 Pages
    Decent Essays
    Read More
  • Improved Essays

    Wwk3q1 Market Segmentation Paper
    • 809 Words
    • 4 Pages

    Wwk3q1 Market Segmentation Paper

    DQ1WK3Q1 – DGutierrez On average, one can be exposed to about 5,000 ads in one day whether it be through social media, magazines, television, or online surfing (Johnson, 2006). For example, if you are doing some online shopping, you might find an ad on Facebook that is related to clothing or shoes. Similarly, if you are on a specific channel, like the Food Network channel, most of the ads you will see are food related. The following describes how marketers are able to make this happen, the steps they take, and why it is so important to do so.…

    • 809 Words
    • 4 Pages
    Improved Essays
    Read More
  • Great Essays

    Marketing Distribution Channel Case Study
    • 2775 Words
    • 12 Pages

    Marketing Distribution Channel Case Study

    Q2) Describe the nature of your marketing distribution channel. What factors were considered while designing the marketing channel for your brand? Identify the challenges the company faces in managing the channel members. How are they handled?…

    • 2775 Words
    • 12 Pages
    Great Essays
    Read More
  • Decent Essays

    Case Study: Super Ice LA
    • 707 Words
    • 3 Pages

    Case Study: Super Ice LA

    BUSINESS TO CONSUMER (B2C) STRATEGY BY ICE MASTERS LIMITED The company I inherited has no name and I am naming it Ice Masters limited. The product is Super Ice LA. At the time, I took over the business, it was engaged in Business to Business (B2B) selling with food distributors, restaurants and supermarkets as the customers, who are also business entities. It is now time to expand the market share by selling the ice directly to final consumers.…

    • 707 Words
    • 3 Pages
    Decent Essays
    Read More
  • Improved Essays

    International Marketing Strategy Exam
    • 10656 Words
    • 43 Pages

    International Marketing Strategy Exam

    How well is this statement understood among employees and customers? Evaluate the missions statements above with respect to purpose, business and values. Identify the limiting factors with the BCG and GE models. Insead Wharton Alliance. Discussion Topic: Cite examples of strategic alliances.…

    • 10656 Words
    • 43 Pages
    Improved Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings