Netflix Case Analysis: Netflix

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For its value preposition, Netflix is a media company which specializes in streaming media and video on-demand online. It also provides DVD on rent. Moreover, Netflix added film and television production. It gives people a legal access to huge movies and TV shows even for personal customized channels and the seamless service. Convenience matches the customer needs. People can download the film to watch offline and watch whenever you like. It is watchable on anything with a screen and an internet connection. On top of that, the TV show or movie can be watched in commercial-free way.

According to NETFLIX (2017), “Netflix is the world’s leading internet entertainment service with over 109 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any
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However, now the key resources also include the rights to stream virtual content. Netflix has a professional top-quality streaming. Netflix needs to upload virtual content on the platforms to stream it. Nowadays, Netflix started to produce “in-house” content. This will also help the company to acquire and to protect their strong brand, Netflix has copyright, trademark, patent and agreements to protect intellectual property. As they own the exclusive rights of in-house productions, it will be an increasingly lucrative resources.

With reference to the key partners, the company needs to collaborate with Internal Service Providers. Another one is the content providers. In order to deliver content on its platforms, Netflix pays for licenses for TV series and movies which provide the subscribers with. A major aspect to be considered is the rights for media shows. Netflix pays to make sure they bring original content to their

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