Case Study: Morse Life Organization

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Morse Life organization is a premier provider of housing and healthcare services for the elderly persons in Palm Beach County. The organization plays a critical role in the community as it touches the lives of over 2000 elderly individuals every day committing to provide exceptional healthcare services to the elderly population. The organization provides essential services, as it is the only well-established corporation in the area offering a range of health care services that include memory care, assisted living services, independent and long-term care, assisted living services as well as guidance, counseling and meals-on-wheels services (Ross, MacLean, and Fisher, 2002). According to Sauvé, Renaud, Kaufman, and Duplàa (2015), the company …show more content…
The organization’s Chief Executive Officer is Keith Myers and over the years, the company has been rapidly growing, expanding and positively impacting the lives of the elderly in the community. The company has received the Gold Seal Award from the State of Florida, Governor 's Panel on Excellence in Long-Term Care. The Gold Seal Award was established in 2002 to recognize Florida nursing homes that consistently demonstrate exceptionally high standards and quality of care. Morse Life is a Jewish-based community; however, the company does business with …show more content…
Morse life embraces those differences, For example, there is a Rabi that responsible for the spiritual needs of every resident within the organization, however, if a resident is catholic and wish not fill he or she spiritual needs with a Rabi. It is the Rabi responsibility to find the person a preacher or a pastor without judging the resident’s beliefs or faiths (M. Mallare, personal communication, November 30,2015). For an organization like Morse Life diversity is all about chasing the insight, the experience and the background.
People of various backgrounds bring different perspectives, creating new opportunities for expanding business and keeping customers happy. Most of the organizations that support the idea of diversity often ignore it business aspects altogether, claiming instead diversity is the right thing to do. Morse Life not only believes that diversity is the right thing to do but the company also believes that diversity makes good business sense in several ways such as: cost saving, attracting and retaining talent, and driving business

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