ABSTRACT
This paper is about the business practises carried on by the cake shop Monginis. It covers the different processes that the organization employs in order to provide best quality products to their customers while constantly trying to be the best among their competitors. It also talks about the principles that the organization uses to ensure Zero defects in their products, to understand their employee relationship and incentive schemes, to derive what customers really expect from an organization, to adopt to the changes in order to grow successfully.
In order to understand the topic better and gain in depth knowledge about the various practices carried out by Monginis, I visited an outlet in Vashi. Monginis follows the combined principles …show more content…
All the products need to be delivered within a span of 1-3 hours' time and they follow the rule strictly. A single van generally covers 3-4 Mongini shop orders so that they can deliver the orders on time without any delay. They also conduct surprise audits, just to ensure that the quality of the supply chain is maintained.
Initially, Mongini retail shops had to follow the telephonic ordering system. This required manual efforts and was very time consuming as the person had to name each and every item he required. Also, there were chances of mistakes being committed because of certain communication barriers which would result in losses both to the bakery and the retail shops. This telephonic system was replaced by the 'E-Ordering' system which involves placing orders through the internet. This is a much more reliable method and does not involve any tedious task.
Monginis has 13 manufacturing plants producing cakes throughout the year. Of these, 4 plants are company owned and the rest are owned and operated by the manufacturing …show more content…
Crosby who believes in rewarding the employees who meet their goals efficiently, Monginis believes otherwise.
CONCLUSION
In conclusion, Monginis is the ‘Celebration King’ with virtually no popular or special occasion remaining outside its range. Great ethics and services, have ensured that Monginis has spread its wings across exclusive 521 outlets, using 1,25,000 sq. ft. of retail space, 20000 non-exclusive dealers selling the brand, and a daily footfall of 75000 customers.
By incorporating the principles of Prof.Deming, Juran and Crosby in their day to day processes, Monginis has made huge progress and is one of the leading bakeries. Achieving quality is the most sought after principle of Monginis.
One weakness of Monginis is that, since it franchises the production and also the selling of its products, it can't be too sure about the quality of the products. Another weakness of Monginis is that it doesn't advertise and promote its brand aggressively. It tried advertising earlier, by positioning its website as a gifting portal but wasn't successful at it. So now, they rely on their products to speak for themselves which helps them gain customer loyalty.
Nevertheless, Monginis continues to lead even in an environment this
This paper is about the business practises carried on by the cake shop Monginis. It covers the different processes that the organization employs in order to provide best quality products to their customers while constantly trying to be the best among their competitors. It also talks about the principles that the organization uses to ensure Zero defects in their products, to understand their employee relationship and incentive schemes, to derive what customers really expect from an organization, to adopt to the changes in order to grow successfully.
In order to understand the topic better and gain in depth knowledge about the various practices carried out by Monginis, I visited an outlet in Vashi. Monginis follows the combined principles …show more content…
All the products need to be delivered within a span of 1-3 hours' time and they follow the rule strictly. A single van generally covers 3-4 Mongini shop orders so that they can deliver the orders on time without any delay. They also conduct surprise audits, just to ensure that the quality of the supply chain is maintained.
Initially, Mongini retail shops had to follow the telephonic ordering system. This required manual efforts and was very time consuming as the person had to name each and every item he required. Also, there were chances of mistakes being committed because of certain communication barriers which would result in losses both to the bakery and the retail shops. This telephonic system was replaced by the 'E-Ordering' system which involves placing orders through the internet. This is a much more reliable method and does not involve any tedious task.
Monginis has 13 manufacturing plants producing cakes throughout the year. Of these, 4 plants are company owned and the rest are owned and operated by the manufacturing …show more content…
Crosby who believes in rewarding the employees who meet their goals efficiently, Monginis believes otherwise.
CONCLUSION
In conclusion, Monginis is the ‘Celebration King’ with virtually no popular or special occasion remaining outside its range. Great ethics and services, have ensured that Monginis has spread its wings across exclusive 521 outlets, using 1,25,000 sq. ft. of retail space, 20000 non-exclusive dealers selling the brand, and a daily footfall of 75000 customers.
By incorporating the principles of Prof.Deming, Juran and Crosby in their day to day processes, Monginis has made huge progress and is one of the leading bakeries. Achieving quality is the most sought after principle of Monginis.
One weakness of Monginis is that, since it franchises the production and also the selling of its products, it can't be too sure about the quality of the products. Another weakness of Monginis is that it doesn't advertise and promote its brand aggressively. It tried advertising earlier, by positioning its website as a gifting portal but wasn't successful at it. So now, they rely on their products to speak for themselves which helps them gain customer loyalty.
Nevertheless, Monginis continues to lead even in an environment this