Media Coverage Of Female Athletes

Female athletes in America get less coverage in the media due to gender bias. The attention is focused mainly more on apparel, the attractiveness level, sexy or how ladylike they are. The media often portrays female athletes as lower to their male equivalents and are indifferent of their true abilities. The little coverage received often sexually, portrays female athletes by putting the spotlight on their looks and strength. Instead, the media is quick to withdrawal at women who do not fit into the traditional feminine development.
When we advertise athletes, are we advertising their sport they compete in, or how amazing they look? Is that an accurate portrayal? Ronda Rousey is an American mixed martial artist, but she surely isn’t getting