Essay about Media And Advertising Product Placement

771 Words Nov 30th, 2016 4 Pages
Media and advertising, for the most part, have always gone hand in hand. So why is it that music artists are getting a lot of reactions, and backlash for advertising product placement in their songs? The reasoning seems to be behind one word, “value”. The value of something can be the determining factor for everyone involved in the media industry, that includes the artists, the consumers, and the advertisers. The backlash that some of these artists take for “selling out” is a strong one, especially when it comes to the fans of their music. The average consumer over the years has adapted to the norm of having ads in their daily consumption of media through overexposure to commercials in between television programs, product placement within movies, etc.. People have yet to become adapted to artists going under advertising contracts and implementation of advertisements within songs. A majority of consumers revolt against these artists that choose to sign these advertising contracts, because to them it 's the same as hearing the artist themselves saying that they don 't care about what their fans and that money is more important to them than what they are selling. Fans see this as defacing a brand, a brand that they enjoy and see value in, and so they lash back by showing less interest in these music artists and instead of praising them they label them with a scarlet “A” by calling them sellouts. No one wants to be told that they are worth less than money but that is how it…

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