The Influence Of MTV On The Music Industry

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As technology changed over the years so did the way music was brought to the “consumers”. One of the most significant changes to how people listened to music came in the early 1980s and was a part of the formula that led to the second life of Aerosmith, MTV. MTV brought the music and music videos to the worlds living rooms. It became one of the fastest-growing cable channels in history when its subscriptions exploded from 2.5 million to over 17 million within two years (Larson 280). It raised the bar for so many in the music industry. Music videos were now an essential part of marketing for groups that wanted to sell the most albums as possible, which was probably all of them. Although in mid-1983 research was done and of the top 100 videos

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