The Emotive Power of Music
The article "I Second That Emotion: The Emotive Power of Music in Advertising" explains how the music being played in commercials can be very effective in conveying a certain emotion in the viewer. Research has shown how music in commercials has performed better with viewers and making them think they are more creative, and have more emotive power and informative power than the ads that choose to not use music in them. Ads need to be memorable, and the familiarity of music can connect the consumer on an emotional level which in turn pushes them to remember that ad more often. Popular songs are the most effective in getting an emotional response from people, because the familiarity of these songs will strengthen the …show more content…
He explains through the use of studies, examples, and visual presentations it conveys their use of logical ideas throughout the text as they are more then convincing on why businesses should make use of music within their advertising. Nielsen makes use of an example by exploring facts on how the use of a popular pop song by Keef Kozart made a huge impact as it increased sales and total volume power plays among his many fans. The site also takes the time to explain the study of the four key metrics that positively effect advertising that contains music. The four key metrics include creative, empathy, emotive, and information, and they make note of this by the use of a visual graph titled as “Creative Evaluation” in which they compare the different scores of the four key metrics with non music ads and ads that contained music. The use of the study and visual presentation gets to a clear point on expressing how much music can help businesses pull consumers in and encourage people to purchase their products. In my opinion, I believe that Nielsen uses very reliable information, though that was the only bit of information that was noted on the whole entire …show more content…
Children who have been diagnosed with autism receive many benefits from music therapy. Depending on where the child places on the autism spectrum music can assist them with real life tools such as communication and provide structural regularity that the children deserve and need. We’ve gone over the fact that music has many benefits for so many different things that we know music was also used for healing such as meditation but what about as a weapon of war. In 1989, what you and I enjoy on daily basis was used as a weapon to torture, U.S Troops blared loud music outside of a location where Manual Noriega was staying and Noriega then ended up surrendering simply because the music was torture unfortunately though they didn’t list the song or songs they actually used, this form of torture was called "acoustic bombardment". It went mainstream after the cold war and is a common practice on the battlefields of Iraq and Afghanistan in "Operation Enduring Freedom". As you can see music has been and will always be with us its the fabric to our society. Who knew that music was such a powerful tool and could have so many effects on the human body and mind. The power of music spans from entertainment and fun to the ability to heal, reducing stress, creating a desired atmosphere for shoppers and employees, and so much more. Music is something magical. It’s
The article "I Second That Emotion: The Emotive Power of Music in Advertising" explains how the music being played in commercials can be very effective in conveying a certain emotion in the viewer. Research has shown how music in commercials has performed better with viewers and making them think they are more creative, and have more emotive power and informative power than the ads that choose to not use music in them. Ads need to be memorable, and the familiarity of music can connect the consumer on an emotional level which in turn pushes them to remember that ad more often. Popular songs are the most effective in getting an emotional response from people, because the familiarity of these songs will strengthen the …show more content…
He explains through the use of studies, examples, and visual presentations it conveys their use of logical ideas throughout the text as they are more then convincing on why businesses should make use of music within their advertising. Nielsen makes use of an example by exploring facts on how the use of a popular pop song by Keef Kozart made a huge impact as it increased sales and total volume power plays among his many fans. The site also takes the time to explain the study of the four key metrics that positively effect advertising that contains music. The four key metrics include creative, empathy, emotive, and information, and they make note of this by the use of a visual graph titled as “Creative Evaluation” in which they compare the different scores of the four key metrics with non music ads and ads that contained music. The use of the study and visual presentation gets to a clear point on expressing how much music can help businesses pull consumers in and encourage people to purchase their products. In my opinion, I believe that Nielsen uses very reliable information, though that was the only bit of information that was noted on the whole entire …show more content…
Children who have been diagnosed with autism receive many benefits from music therapy. Depending on where the child places on the autism spectrum music can assist them with real life tools such as communication and provide structural regularity that the children deserve and need. We’ve gone over the fact that music has many benefits for so many different things that we know music was also used for healing such as meditation but what about as a weapon of war. In 1989, what you and I enjoy on daily basis was used as a weapon to torture, U.S Troops blared loud music outside of a location where Manual Noriega was staying and Noriega then ended up surrendering simply because the music was torture unfortunately though they didn’t list the song or songs they actually used, this form of torture was called "acoustic bombardment". It went mainstream after the cold war and is a common practice on the battlefields of Iraq and Afghanistan in "Operation Enduring Freedom". As you can see music has been and will always be with us its the fabric to our society. Who knew that music was such a powerful tool and could have so many effects on the human body and mind. The power of music spans from entertainment and fun to the ability to heal, reducing stress, creating a desired atmosphere for shoppers and employees, and so much more. Music is something magical. It’s