McDonald’s has been in business since the 1950’s, most known for its fries and burgers. As with any business, when it grows it must become more efficient to be able to serve more customers. Over the past 60 or so years this fast food restaurant has become more and more efficient. The efficiency of the business has reached a point to where average serving time is under 2 minutes when passing through the drive through. It is one of the quickest most efficient restaurants in the country. Their efficiency has become so well know, that it is used in many other parts of American Culture. Everything from medical offices to supermarkets operate in this style, attempting to create very high efficiency. This high efficiency system is called McDonalization.
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This could go hand and hand with predictability. This has to do not with how the product is made, but the ingredients used to make a product or reproduce an experience. For example, most consulting rooms have examination tables, and most Doctors are usually wearing white lab coats. At McDonald’s employees wear special uniforms to distinguish the employee from the customer. This is true for any McDonald’s around the country. Employees will always wear some sort of uniform with the McDonald’s logo on the shirt. In the case of a Doctor, the dosage of a prescription and the specific amount contributes to uniformity. Some individuals might need a different dosage on different days depending on the situation, it is not very common this happens. Usually, a patient is prescribed an exact dose for an exact amount of time with no room for change.
The same concept could be applied to the way McDonald’s operates. But instead of pills, it switches to burgers and fries. Each burger is made with the same recipe it always used. A person can order a Big Mac and expect the Structure of the burger to be identical for every order. The ordering process also remains much the same. An individual can order and walk out, just as the founders intended. The process is the same for any McDonald’s one can visit, creating
This could go hand and hand with predictability. This has to do not with how the product is made, but the ingredients used to make a product or reproduce an experience. For example, most consulting rooms have examination tables, and most Doctors are usually wearing white lab coats. At McDonald’s employees wear special uniforms to distinguish the employee from the customer. This is true for any McDonald’s around the country. Employees will always wear some sort of uniform with the McDonald’s logo on the shirt. In the case of a Doctor, the dosage of a prescription and the specific amount contributes to uniformity. Some individuals might need a different dosage on different days depending on the situation, it is not very common this happens. Usually, a patient is prescribed an exact dose for an exact amount of time with no room for change.
The same concept could be applied to the way McDonald’s operates. But instead of pills, it switches to burgers and fries. Each burger is made with the same recipe it always used. A person can order a Big Mac and expect the Structure of the burger to be identical for every order. The ordering process also remains much the same. An individual can order and walk out, just as the founders intended. The process is the same for any McDonald’s one can visit, creating