Mcdonalds Affect People Study
McDonald also brought the different impact on the people, such as children, young people, workers and the elderly. These effects have been reflected in their life.
，Now, we had to admit that the ad effect of McDonald is very good. However, children are the most uncontrollable group of people; they are always easier to attract by delicious burgers and ice cream. This is the huge success of McDonald. However, there comes a question, approximately ten percent of the world 's children are estimated to be overweight or obese. From the years 1999 to 2004, the prevalence of obesity among boys and girls rose more than four percent (10,Seiders, K. & Petty, R. D. (2007). If this trend of dramatically increasing …show more content…
In the city, a growing number of office workers have a lot of pressure on their daily work, they must race against time to work, so It will cause them to use the most rapid way to solve the lunch or dinner, especially in some Asian countries, such as China, Japan, and Singapore. McDonald is one of the world 's largest fast food chains and distributed in everywhere, people can easily find them. Therefore, most of the workers will choose McDonald as their lunch or dinner, although this will not be …show more content…
"Fast Food". Life in the 50s & 60s. Wessels Living History Farm. Retrieved 2008-11-21.
Ganzel mentioned the history of fast food and he also accurately studied the history of McDonald that when or where did the first McDonald shop open.
2.Gael Fashingbauer Cooper (September 9, 2011). "McDonald 's orange drink". Gen X-Tinct. Retrieved 2 July 2012.
In the report, Gael Fashingbauer Cooper mentioned the how did McDonald develop from a small shop to be a huge chain of fast food around world like today and he used many details and data to prove.
3. Neil Kokemuller, Demand Media, What Are the Different Types of Advertising http://yourbusiness.azcentral.com/different-types-advertising-2946.html
To introduce how many advertising approaches does McDonald use today. To analysis the each approach effect and which approach is used many times by McDonald.
4, Goldman, R., & Papson, S. (1996). Sign wars: The cluttered landscape of advertising. New York: The Guilford Press.
In this report, I can understand what dose the commodity-sign mean, not only that, I even can understand how important it is for a logo to represent a band as the band value is mentioned by Goldman,R. This is very important point to be studied for McDonald’s band