Compare And Contrast Mcdonalds And Cha Slide

McDonald’s: A Staple in American Culture In the animated fil, Finding Nemo an iconic scene discloses a group of sharks pledging that, “fish are friends, not food”. As humans, we can agree our friends are not food; however, we often associate social gatherings with food. Just imagine family barbeques, church pic-nics, and even sporting events without refreshments to bring everyone together. Today’s society provides a plethora of restaurants that serve meals and accommodate friends, but one establishment has set itself apart from the rest. McDonald’s has built a fast food empire appealing to America as a trusted friend. In commercials such as “Vintage McDonald’s,” “New Dad,” and “Cha Cha Slide” McDonald’s has instilled its image as a “trusted friend” using ethos, logos, and pathos. Beginning with “Vintage McDonald’s,” what could be the very first McDonald’s commercial, the company begins to build trust within …show more content…
It opens with a song that immediately captures the audience’s attention, the “Cha Cha Slide”. Most people associate the melody with a blissful memory, which provides a positive ambiance in the minds of the viewers. Then an extravagantly dressed young man sashays into the dinning room with his boombox to join his family. The parents wear tired faces, and they remain formally dressed from their day jobs. The older sister has an overall annoyed disposition, perhaps wishing to be anywhere but at that table. As the song plays, the family’s mood softens, and the father even begins to dance! The family takes pleasure in quality time, sharing a bountiful McDonald’s meal. The scene expresses making time for a family dinner mandatory to building strong relationships. It causes adults to reflect on their own family dinner habits, and the commercial conveys that a McDonald’s meal brings everyone together for that much needed bonding