Essay about Mcdonald 's The China Quick Service Restaurant

940 Words 4 Pages
McDonalds entered the China Quick Service Restaurant (QSR) market in 1990. In 2008, it had 17,500 international sites and was the first to establish international franchising (Barney & Hesterly, 2015, pp. PC 3-54). The opening of the marketplace to foreign investment allowed McDonald’s to capitalize on the changes within China that were leading to economic growth and urbanization. Lessons learned during the expansion into Japan helped with the expansion into China. The increased buying power of the citizens provided broad appeal for investment into QSR; McDonald’s faced cultural and political influences effectively adapting to the China market. McDonald’s is second to KFC in the Chinese market and utilizes very different approaches to expansion and management.
The culture of McDonald’s centers on local control through joint venture, sole proprietorship, and franchising. The local partners are the core to meet and conform to local and national requirements for business within China. Customer behavior in relation to the quick service restaurant parameters of McDonald’s quickly adapts due to such close connection with the franchisee and the community. McDonald’s also has allowed for local tastes and customs to influence flavors and food offerings. The draw to something “American” is high, but the consumers have stayed with their food preferences (Barney & Hesterly, 2015, pp. PC 3-60). According to the text, the American hamburger and fries have remained the center…

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