Mba530R4Problemsolutiontemplatewk6 V2 Essay

4914 Words Mar 9th, 2009 20 Pages
Running head: PROBLEM SOLUTION: RIORDAN MANUFACTURING

Problem Solution: Riordan Manufacturing
Khwaja Shaik
University of Phoenix

Problem Solution: Riordan Manufacturing Riordan Manufacturing is a global plastics producer employing 550 people with projected annual earnings of $46 million. The company is wholly owned by Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion. Production is divided among three plants: plastic beverage containers in Albany, Georgia; custom plastic parts in Pontiac, Michigan; and plastic fan parts in Hangzhou, China. Research and Development is conducted at corporate headquarters in San Jose, California. Riordan's major customers are automotive parts manufacturers,
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Declining sales and uneven profits over the past two years not only forced the company to change its sales processes, but prompted them to adopt a customer-relationship management (CRM) system. Customers are now serviced primarily by sales teams rather than single salespeople, with each team focusing on a particular customer segment. Teams typically include a sales person, product engineering specialist and customer service rep. The hope is that the team approach will improve sales. Shareholders demanded an articulate roadmap for new market development that complemented and augmented the sales force via CRM system. The business strategy focuses on the value proposition of products and services. To execute this strategy, the company wanted to reorganize functional units of products. The leaders were interviewed about the business strategy and asked to define a ‘to be’ (future state) culture that would best enable execution of the business strategy. The shareholders intended to integrate culture with the business strategy. The CEO and his leadership team intended to develop a career model to address the organization, leadership and people levers in the system.
Problem Statement Riordan Manufacturing employs resources with versatile backgrounds involving multiple generations, ethnicities and education background. This implies one solution does not fit all and requires custom solution with variety of compensation and reward techniques

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