Type of Product …show more content…
“Specialty goods are those considered unique by the buyer, who will go to great lengths to get them” and unsought products are is one that is not effectively searched out by a shopper, but rather is rather bought because of dread, safeguard, requirement and so forth. (e-text, Intro to Marketing). At a price point of $3000 for the development edition or a whooping $5000 for the commercial suitr edition it is safe to say that the Microsoft Hololens is a specialty product that is unique to say the lease; however, it is not the high dollar amount that make this product a specialty, it’s because it is the hottest thing since slice bread and the average Joe must put a considerably effort to get one. There is only a handful of retailers that carry these sorts of devices but it’s the Microsoft Hololens that get the attention. Because the Hololens is so unique customers tend to go to ignore the price tag to get their hands on