Marketing Strategy Of Uber

1115 Words 5 Pages
Founded in 2009, the famous Uber ride share company has become explosive across the world. Uber continues to grow extensively by making ride sharing effortless and affordable. Through the use of the Uber application on smart phones, customers can simply request a driver with just the touch of a finger. Once drivers are contacted, the passenger has access to the type of car being driven, the driver’s route, and the ability to communicate to the driver if necessary.
Because everything is done electronically through Uber with credit cards, people basically get into the car, get to their destination, and walk out with out the use of cash paymentd. This type of ride sharing service is not only innovative, but it also keeps up with today’s ever
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Everything is done through an application that allows the passenger to order a ride to whatever destination they may want. Once that request is sent, the passenger has the ability to access the driver’s background information; name, car type, phone number, and license plate number. When the driver arrives, the passenger is alerted and the car will be waiting for them outside. Once the passenger has arrived at their destination they simply get out of the car, not having to deal with money exchange or leaving a tip. “Uber is currently active in 120 international cities, receives more than 3.8 million annual sign`ups, and has recently been evaluated to be worth $17 billion dollars” (SF Tech Beat). This type of ride sharing is simple which is why it appeals to so many people, especially the younger generations and millennials. According to a recently released, “marketing study, 10 percent said that they ‘couldn’t imagine [their] life without it’ and 51 percent use Uber or would be likely if it were locally available” (Liss 71). This rapid growth of Uber proves its power and determination to continue …show more content…
Drivers have to go through multiple background checks before being able to drive for Uber. These drivers also get their driving records checked regularly throughout their career with Uber. Also located on Uber’s webpage, it discusses Uber’s code of conduct. Its code of conduct is a set of standards that applies to both the rider and the driver. The code of conducts stresses “respect, accountability, and common courtesy.” ( As a rider and driver of Uber, one must know these simple rules and respect them. Throughout the code of conduct, it repeatedly reviews the idea of human kindness. This creates a sense of unity among the drivers and passengers. Because both the drivers and passengers can rate one another it becomes a mutual rating system emphasizing both their commitment as either a driver or

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