Essay about Marketing Strategy And Promotional Content

860 Words Nov 4th, 2014 4 Pages
Media, Marketing Strategy and Promotional Content The development of a successful marketing strategy and campaign is a process that requires extensive research, comprehensive details, and well-crafted implementation procedure. The need for these factors is fueled by the fact that having a single, grand idea does not necessarily contribute to a successful marketing strategy or campaign. This implies that marketers need to understand the position of the business or company in the marketplace in order to create relevant advertisements. It also entails giving room to any necessary improvements since the growth of the business will necessitate creation of a new marketing plan. When developing a marketing strategy, it is also important to understand the role of the media and the need for effective development of promotional content.
The Media The media plays an important role in marketing and advertising because it serves as a platform for reaching new customers and markets. The media is primarily used for advertisement of products and/or services in order to attract new customers and maintain existing ones, which helps in generating sales and increasing revenues. When developing a marketing strategy, the marketer should consider various factors in relation to the choice of media to communicate to customers. First, the marketer should gather important information about customers such as location, income, interests, and age. This information will be crucial in determining…

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