Essay on Marketing Strategies : Inbound Marketing Strategy

702 Words Aug 24th, 2015 3 Pages
Inbound Marketing Strategy The inbound marketing strategy document consists of framework and tactics associated with creating the educative and informational experience for prospective customers.
This document is created by conducting informational interviews with the client, developing buyers persona, and designing suitable content for attracting the ideal prospects
Content Strategy We at Flawless Inbound have an unique view of developing content. We are firm believers in the mantra of “content is king”. This document highlights the strategy that will be employed in the foundation phase to develop content. Through informational interviews and further research, we gain a better understanding of the client’s business model, thereby able to create a comprehensive content strategy that tends to the different stages of the buyer cycle (such as awareness, consideration and decision stage). This strategy involves:
• Creating layout of topics in the e-magazine
• Creating layout for the offers and blogs
• Creating layout for landing page
Editorial Calendar This document lays out the content calendar for the period of six months taking into consideration the nature of business (seasonality, and customer insight). The editorial calendar consists of timelines for creating, publishing and approving of various contents such as e-magazine, e-books, blogs, white paper, webinar, videos etc. The content calendar is also tuned to tend to the buyer cycle to move…

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