Marketing Plan For The Marketing Strategy Essay

1041 Words Jan 8th, 2016 5 Pages
Marketing Plan The marketing strategy for any business is extremely vital in making or breaking it, however in regards to MUJI, there is no such thing. As mentioned before, MUJI means no brand literally, therefore it becoming an international brand was accidental and a phenomenon. A business needs a brand to establish a base for customers to remember them by, however MUJI strove for a pleasant life and minimalist, thereby capturing people’s hearts through their philosophy. The demographic and target market are a very specific niche people, as mentioned before, where they must resonate with the brand itself and what it means. However there also the occasional thrifters who buy the products as they are cheap. Overall however many well thought out individuals go to MUJI to purchase sustainable products which they feel happy about. The current marketing strategy for MUJI is surprisingly non-existent. As the management of Ryohin Keikaku Ltd. believe that a brand name or logo is excess and not even beneficial for consumers. They also strongly believe that money saved from not advertising or promoting has been invested into creating better designs and affordable pricing. Tadamitsu Matsui, the former CEO of MUJI stated, “Using celebrities means using their star power to drive sales rather than banking on your product quality. In the long run, this weakens your core products.” MUJI has so far done advertising organically, through word of mouth, and the franchisee believes in…

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