In 1962 the Dayton Company decided to venture in the world of discount chain stores. The company came up with the iconic red bulls-eye and named the company Target. According to Widdess (1962), “As a marksman's goal is to hit the center bulls-eye, the new store would do much the same in terms of retail goods, services, commitment to the community, price, value and overall experience.” With creating such a wide target audience, it has become essential to have a well thought-out marketing plan. A company like Target does not have one specific product they sell or a specific vertical in which they specialize in so creating a target audience can be difficult. The average age of a Target guest is 40, but with the new campaign, they hope to widen
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Their Facebook page currently has more than 23 million followers. They also have interactive contests, videos, images and are able to ask questions as well as comment. This allows the guest to get the same personal experience as they would in an actual store. The users are made up of 66 percent men and 77 percent women (Smith). The highest traffic on Facebook comes from the ages of 18 and 29, boasting an 87 percent user base (Dugan, Ellison, Lampe, Lenhart & Madden). My Twitter team is going to focus on the same age group, as this age bracket has the highest number of active users at 37 percent (Dugan, Ellison, Lampe, Lenhart & Madden). These numbers are significantly lower than those of Facebook, so there is room for improvement with this platform. The Twitter team can benefit from hiring a consultant between said age bracket. This will allow us insight to what is popular, how things are trending, what the best hashtag would be and so …show more content…
According to Warden (2016) “four out of five consumers use smartphones to shop.” Going digital includes people physically shopping for and buying items while on a mobile device. All of the digital platforms I have discussed have mobile apps that can be accessed via a smartphone. The numbers show that an age bracket between 18 and 34 purchase more products on their smartphones than any other age bracket, being 43 percent (Interactive Advertising Bureau). By creating a team for a mobile division, it is likely to increase the mobile purchase through the Target
Their Facebook page currently has more than 23 million followers. They also have interactive contests, videos, images and are able to ask questions as well as comment. This allows the guest to get the same personal experience as they would in an actual store. The users are made up of 66 percent men and 77 percent women (Smith). The highest traffic on Facebook comes from the ages of 18 and 29, boasting an 87 percent user base (Dugan, Ellison, Lampe, Lenhart & Madden). My Twitter team is going to focus on the same age group, as this age bracket has the highest number of active users at 37 percent (Dugan, Ellison, Lampe, Lenhart & Madden). These numbers are significantly lower than those of Facebook, so there is room for improvement with this platform. The Twitter team can benefit from hiring a consultant between said age bracket. This will allow us insight to what is popular, how things are trending, what the best hashtag would be and so …show more content…
According to Warden (2016) “four out of five consumers use smartphones to shop.” Going digital includes people physically shopping for and buying items while on a mobile device. All of the digital platforms I have discussed have mobile apps that can be accessed via a smartphone. The numbers show that an age bracket between 18 and 34 purchase more products on their smartphones than any other age bracket, being 43 percent (Interactive Advertising Bureau). By creating a team for a mobile division, it is likely to increase the mobile purchase through the Target