Essay about Marketing Plan For A Business Plan

1367 Words Jan 4th, 2015 null Page
A business plan sets out the method for running a specific activity over a specific future period. A plan usually reviews the current status of an organisation and sets out an overall business strategy for say five years with a more detailed operational plan and budget for one year ahead Stutley R, (1999). Please find my business plan attached to appendix A. My mission statement is “Provide customer with the best taste for coffee in the most efficient time”. SMART objectives – Make 15% profit within the first year of running the business and 5% market share. Develop my unique selling point around Manchester within 6 months. I will make sure that pink tea is popular within the age group of 25-60 years old, within 18 months. Cut down expenses by 15% within 3 months. Employees to be trained on new software’s, within 4 weeks in future when software arrives. Commence a training programme on January 12th 2015 and finish on 23rd January 2015. My business will sign a new contract with suppliers in the next three months. I will recruit at least 5 staff within 2 months.

Core competencies are areas where your business has specific expertise. Competencies reflect the aggregate of the experience and skills developed when handling specific challenges and opportunities Stutley R, (1999).). I have one of the best coffee machines compared to my competitors, which will help me to serve more customers in a certain time compared to competitors, for example in on minute I can serve up to 4…

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