Marketing Objectives Of Kohler 's Large Presence Of The Faucet Industry Creates An Opportunity
1588 Words Oct 11th, 2016 7 Pages
Kohler’s large presence in the faucet industry creates an opportunity to bring new and innovative products to market. Kohlers mission, “At the core of Kohler Styles change. But some things should never be altered, like our commitment to bold innovation and gracious living.” (“Mission,” n.d.). Guided by their core values, Kohler is pushing the industry forward with the introduction of the Hygieia.
• Increase target market awareness through social media, advertising, and on premise demos/promotions among the 25-40-year-old population by 30% within one year.
• Inform target audience about our features and benefits of Hygieia, and its competitive advantages leading to a 10% growth in overall sales.
• Become the preferred faucet choice in the restaurant, and school segments by the beginning of Q4 2018.
• Continue to grow retail support in big box retailers to increase revenue, and convert non Hygieia users. Run two promotions in Q3, and Q4 to increase customer spending by 5% in the US markets by the end of Q4 2016.
Target Market Strategy
Our target market will focus on two markets industrial, and commercial uses. Such as large businesses, restaurants, hospitals, and schools that are looking for a “peace in mind” of a healthy environment, and are cautious about spreading infection-causing germs. When the product is successful, we can look at moving into the residential market, once we can find a more price friendly alternative in manufacturing…