Obioha Okereke
Marketing Management
November 13, 2017
Dyson Case
1. Overview
Dyson is a technology-driven company providing household appliances such as vacuums and faucets to consumers worldwide. Founded by James Dyson in 1987, the company was started with the intention of developing a vacuum fueled by technology that would combine superior quality and craftsmanship. Disappointed in existing vacuums, Dyson spent 15 years attempting to create such a product, making 5,126 vacuum prototypes before arriving at his solution. His new vacuum featured a bag-less design and easy maneuverability. By the late 1990’s, the company’s full line of vacuums were being sold globally.
Dyson is a leading provider of household appliances, serving over 50 global …show more content…
No nonsense strategy allows for their products to speak for themselves and focus on the quality of their products. This is in line with Dyson’s marketing strategy where they’re intent on not resorting to industry-standard ways of communicating but instead remaining direct and humble.
6. Is Dyson a customer-centered company?
Dyson’s focus on developing their products and production advancements would indicate a product orientation. Nevertheless, I would argue that Dyson is a customer-centered company as their purpose is develop products for customers that make everyday tasks simple and fun. The test all their products with real consumers so that they can make products that customers value and work to benefit them. Their strategy relies on what customer’s wants and long-term interests, high quality products that provide easy solutions.
7. Recommendations
Dyson should remodel their advertising campaign by increasing their television advertisements. By continuing to keep their advertising simple but increasing their reach through more advertisements for their other products such as fans and hand dryers, Dyson can increase their revenue and overall brand
Marketing Management
November 13, 2017
Dyson Case
1. Overview
Dyson is a technology-driven company providing household appliances such as vacuums and faucets to consumers worldwide. Founded by James Dyson in 1987, the company was started with the intention of developing a vacuum fueled by technology that would combine superior quality and craftsmanship. Disappointed in existing vacuums, Dyson spent 15 years attempting to create such a product, making 5,126 vacuum prototypes before arriving at his solution. His new vacuum featured a bag-less design and easy maneuverability. By the late 1990’s, the company’s full line of vacuums were being sold globally.
Dyson is a leading provider of household appliances, serving over 50 global …show more content…
No nonsense strategy allows for their products to speak for themselves and focus on the quality of their products. This is in line with Dyson’s marketing strategy where they’re intent on not resorting to industry-standard ways of communicating but instead remaining direct and humble.
6. Is Dyson a customer-centered company?
Dyson’s focus on developing their products and production advancements would indicate a product orientation. Nevertheless, I would argue that Dyson is a customer-centered company as their purpose is develop products for customers that make everyday tasks simple and fun. The test all their products with real consumers so that they can make products that customers value and work to benefit them. Their strategy relies on what customer’s wants and long-term interests, high quality products that provide easy solutions.
7. Recommendations
Dyson should remodel their advertising campaign by increasing their television advertisements. By continuing to keep their advertising simple but increasing their reach through more advertisements for their other products such as fans and hand dryers, Dyson can increase their revenue and overall brand