Marketing Fraud: Dishonesty In The Workplace

INTRODUCTION Marketing fraud has been an issue for several years, especially since the advance in technology and social media cites. Hackers and businesses are finding it easier to promote dishonest information to the public. Victims of marketing fraud are lured in with false promises such as: cash prizes and goods and services in exchange for up-front fees or donations. Clearly, this practice is unethical and needs to be changed. Not only is lying in the workplace undesired by consumers and other business partnerships but it is also undesired by employees. When a company chooses to make false promises they are not just hurting the customer but themselves as well. Advertising fraud affects every person involved, and usually not in a good way.
BACKGROUND
According to the article by Rober B. Cialdini, dishonesty in the workplace can cause serious consequences for the company and the employees. When a company expects to have employees lie or do something morally wrong, the …show more content…
This information is known because the Interactive Advertising Bureau keeps a record of marketing and media spending’s each year. Fraudsters make it hard for Marketers to analyze who is actually seeing their advertisements (Vizard). When advertisements are not being seen by the projected audience, all the time and money that went into that ad is now wasted. It has been reported that about 9% of ads are being viewed by robots which is part of advertising fraud (Vizard). Marketers keep their ads when they see good ratings, putting more time and money into it. Now it is hard to only rely on the information ratings bring because some of them are being viewed by hackers manipulating the system. Why should marketers who are doing their job correctly and lawfully have to pay the price for people going against the