Analysis Of Old Spice

Have you ever wondered after watching a certain commercial how or why the product from the commercial was so memorable that it either made you buy or consider buying the product? If you experienced this you are probably the companies target audience and the commercial was well done. Old Spice is a popular American company that creates male grooming products such as shampoo, deodorant, after shave and shower gel that have been widely used by men in North America. Old Spice’s “I Am the Man Your Man Could Smell Like” campaign became a viral success it accumulated millions of YouTube views and has been played during the super bowl and many other popular television programs. For a commercial to be effective it must clearly inform you of the existence …show more content…
As stated before throughout the video during Isaiah Mustafa’s monologue he speaks with a strong and firm voice in such an authoritative way as if he was speaking to a child, when in fact he is only speaking to women in the commercial. In the theory of masculinity the ideal man most always have control and power over women. Another way that the commercial further proves the studies of gender socialization was the avoidance of acting feminine. In the beginning of the commercial he states “If your man stopped using lady scented body wash he could smell like me.” He is insinuating that using anything but Old Spice will make you smell like a women, which means you are not a man that is desired by women.
Another key point into understanding why this ad is so effective is the imagery that is used to portray statuses. When looking at the statuses of both genders it is obvious that men have higher one and for men to keep their higher statuses they most always prove to women that they have such high value. An example in modern society would be in the most popular music genre of hip hop. In many hip hop videos diamonds, money and girls are the key props to show the dominance. In modern society the amount of luxurious items you own equates to how much of a man you …show more content…
The commercial was done in such a humorous style, which made the commercial go viral and seem to resonate with everyone. Gary Stibel, CEO and founder and Founder said his data indicated that after the commercial aired number began to rise and this was due to the success and effectiveness of the commercial. On YouTube alone the ad has received over 50 million views alone. The success of the commercial goes to show that as long as the sexual themes aren’t over used while also over using gender stereostypes the target audience is more likely to enjoy the commercial and even more likely to buy the