Essay about Mainstream Advertising

1039 Words Feb 8th, 2014 5 Pages
Mainstream can be defined as products and services that are readily available and appealing to the general public. This is as opposed to being of interest only to a very specific subset of the public. As you watch and listen to commercials on television and radios, you are been thrown into the world of advertising. Companies around the world depend on advertising to sell and market their products. One of the most notable advertisement plots out now is the Geico commercial, which uses persuasion to lure you into purchasing their insurance. Their best advertisement to date is the hump day camel commercial. The general idea of this commercial is to infuse a mid-week metaphor with the physical appearance of a camel in hopes of grabbing your …show more content…
In todays society sex appeal can be considered quite risky and pushed to the edge of viewer digressions advised and parental warnings. It is in my opinion that the sex appeal used in both advertisements was tastefully done.
Now onto the movement of the ads, movement and motions play a great deal in commercials. The Old Spice commercial uses rapid movements to pull you. In the commercial the actor first starts out in a bathroom, then transitions on a horse and then finally a yacht. The movement and pace of this ad is rather rapid, constant and there are quite a few changes in scenery, three to be exact. The quick transitions attract the minds of the consumers so that they continue watching to see what will happen next. Now if you look back to the Secret commercial it is completely different the movement, motions and pace. For instance the couple is Salsa dancing to seductive music. The dance of salsa is commonly known for being sexy with slow, soft and swift movements. Although it was a lot of movement happening throughout the commercial take notice that it was only one scene. The movement in commercials really set the pace of how the ad will flow and come across to the viewers.
Last but certainly not least is the tone. Tone can be best describe as the voice or the even the narration of the commercial. Most commonly actors and/ actresses being famous or not are used to narrate commercials. Often times you hear

Related Documents