IDENTIFY SECTION
a. Identify Issue
Reputation is takes years to build and maintain, but it can be damaged by crisis or issue that an organization or brand is involved in. In some cases, the crisis of competing brand can bring an entire sector under not good spotlight of media focus by association. However, a PR crisis is not dramatic accident because it can be solved by crisis management.
Issues tend to develop all time and typically are focused on one situation. An issue is most likely to arise from a mismatch or understanding between an organisation and its stakeholders . If issues are not detected and recognized, then evaluated and correctly managed, they can build become a crisis.
Examples of issues for PR may include: (1) Corporate or …show more content…
As one airline in Indonesia, Lion Air is still stable in competing with other new airlines. Namely the search for, attract and retain customers to satisfy user services, especially through the ministry Performance. Companies must put orientation on customer satisfaction as a primary goal where execution or performance of the services performed must be in accordance with the level of interest or consumer expectations. The main key to win the competition is to deliver value and satisfaction to customers through the delivery of quality products and …show more content…
Thus, Lion Air is already do steps resolve pressing issues and public opinion.
Every cases must be influenced organization performance, especially if the case involves external stakeholders, one of which is the customer airline Lion Air. In this case, the performance of Lion Air was supposed public by media coverage of the log book is Lion Air is low budget airlines and they’re no wonder if cases occurred in Lion Air. The worst cases scenario from this issue is, if Lion Air not managed the issue and show defensive reaction, it might be affected the reputation of Lion Air airline.
In the traditional view of a company, the shareholder view, only the owners or shareholders of the company are important, and the company has a binding fiduciary duty to put their needs first, to increase value for them. Stakeholder theory instead argues that there are other parties involved, including employees, customers, suppliers, financiers, communities, governmental bodies, political groups, trade associations, and trade unions. Even competitors are sometimes counted as stakeholders – their status being derived from their capacity to affect the firm and its stakeholders. The nature of what is a stakeholder is highly contested (Miles, 2012) , with hundreds of definitions existing in the academic literature (Miles, 2011)
a. Identify Issue
Reputation is takes years to build and maintain, but it can be damaged by crisis or issue that an organization or brand is involved in. In some cases, the crisis of competing brand can bring an entire sector under not good spotlight of media focus by association. However, a PR crisis is not dramatic accident because it can be solved by crisis management.
Issues tend to develop all time and typically are focused on one situation. An issue is most likely to arise from a mismatch or understanding between an organisation and its stakeholders . If issues are not detected and recognized, then evaluated and correctly managed, they can build become a crisis.
Examples of issues for PR may include: (1) Corporate or …show more content…
As one airline in Indonesia, Lion Air is still stable in competing with other new airlines. Namely the search for, attract and retain customers to satisfy user services, especially through the ministry Performance. Companies must put orientation on customer satisfaction as a primary goal where execution or performance of the services performed must be in accordance with the level of interest or consumer expectations. The main key to win the competition is to deliver value and satisfaction to customers through the delivery of quality products and …show more content…
Thus, Lion Air is already do steps resolve pressing issues and public opinion.
Every cases must be influenced organization performance, especially if the case involves external stakeholders, one of which is the customer airline Lion Air. In this case, the performance of Lion Air was supposed public by media coverage of the log book is Lion Air is low budget airlines and they’re no wonder if cases occurred in Lion Air. The worst cases scenario from this issue is, if Lion Air not managed the issue and show defensive reaction, it might be affected the reputation of Lion Air airline.
In the traditional view of a company, the shareholder view, only the owners or shareholders of the company are important, and the company has a binding fiduciary duty to put their needs first, to increase value for them. Stakeholder theory instead argues that there are other parties involved, including employees, customers, suppliers, financiers, communities, governmental bodies, political groups, trade associations, and trade unions. Even competitors are sometimes counted as stakeholders – their status being derived from their capacity to affect the firm and its stakeholders. The nature of what is a stakeholder is highly contested (Miles, 2012) , with hundreds of definitions existing in the academic literature (Miles, 2011)