Target Security Breach

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From a managerial perspective, there were many errors made in handling the December 2013 Target security breach. The first questionable decision for review deals with the effects of poor communication. Chief Executive Gregg Steinhafel hesitates to publicly communicate the breach to consumers (Kinicki & Williams, 2013). The primary law of business is “being responsive to customers” (Kinicki & Williams, 2013, p.12). Furthermore, when the details were communicated, CEO Steinhafel inflated the amount of affected shoppers (Kinicki & Williams, 2013). The communication errors during this crisis sent the wrong message to customers during the busy holiday season. Lack of and miscommunication during a crisis can damage a company’s reputation significant

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