Between November 27th and December 15th of 2013 Target experienced one of the largest cyber hacks in United States history (Clark, 2014). Over 40 million customers …show more content…
While some might think this is ridiculous, I do not. Informing customers that their personal information was compromised it a serious problem. For many, including myself, this was the first big data breech they were effected by. Before the company created a P.R. nightmare, they needed to get all their facts straight and fix the problem. In those seven days before they informed the public, they met with the U.S. Justice Department, hired third-party forensic teams and installed malware to all their registers in the United States to protect their customers from future hackers (Clark, 2013). I believe this was the best move for the company. They could not inform the public before they fixed the problem. Target also released multiple press releases following the incident to keep customers informed on the hack. I believe Target informed the customer’s in a timely manner, but could have done it in a better way. They emailed the customers in regards to the data breech, but so were spammers and other hackers. Customers did not know who to believe. Which email was from Target? Could they click on a link for more information? Not only were customers in danger of one data breech but they had to deal with the potential for another one on top of that. Target should have sent the customers a letter instead of an email. This would have been safer for their customers and helped ease their