John Swales: Discourse Community Analysis

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According to John Swales, a discourse community is a “[group] that [has] goals or purposes, and use[s] communication to achieve these goals”. Swales further identifies discourse communities through the presence of six defining characteristics, including a broadly agreed set of common public goals, mechanisms of intercommunication, participatory mechanisms to provide feedback, utilizes one or more genre, specific lexis, as well as a threshold level of members. The discourse community of Business Administration is very broad, allowing for all aspects of it to be broken down for a more thorough inquiry. Academic discourse communities “actively engage in scholarly research and disseminate knowledge in its field” (lines 7-8, see Mod 2 Inquiry Essay …show more content…
The community of Business Administration at a collegiate level aims to prepare its members “for practical decision making in a business environment” (Eidelberg University), or for the occupation aspect, they aim to use what they have learned in order to look out for the best interest of their area in the field (Chron) as well as working towards a …show more content…
The level of members can be broken up into a few of the main positions in hierarchical order: CEO, Vice President/Directors, Managers, and then (ASK DAD). Non-members of the community, called stakeholders, use the work of the community but do not construct the information themselves. In the corporate field, stakeholders can be, but are not limited to, creditors, directors, the government, stockholders, suppliers, and customers of the business. These different types of stakeholders have significant influences on businesses. Customers are the central influence for a majority of companies because businesses have realized that “satisfied customers and long-term relationships are key to building sustainable success and profiting over time” (Chron). Other influential stakeholders in a company are the employees. When companies recognize the impact that employees have on their company and begin treating them as the most important asset that they possess, they will then see positive advancements in their company. According to Whelan Security, “valued employees provide strong customer service” (Employee Retention), which in turn leads to a more successful

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