Lufthansa Vs Ryanair Analysis
For the comparison regarding airline product offering, the two predominant, competing airlines in Europe have been chosen: Lufthansa and Ryanair. While Lufthansa is a full-service network carrier offering different classes and a wide variety of amenities, Ryanair on the other …show more content…
Ryanair offers flights from DUB to AGP for about $103 and $300 from FRA, while Lufthansa charges its business passengers about $500 and $645 respectively (Lufthansa, 2018) (Ryanair, 2018). Therefore, Ryanair has a major advantage when it comes to attracting passengers whose main priority is the …show more content…
Low-cost carriers focusing on simplistic service and flying experience will certainly not compete with network carriers in terms of in-flight entertainment or other amenities. This gives Lufthansa certainly a big advantage over Ryanair.
Convenience takes place in many ways, for example, easy booking or seat designation, as well as the ability to change reservations. Changing reservations especially can be a hassle when mistakes were made when booking like a misspelling in the name or the wrong dates or several other reasons. The following figure shows the fees that both airline charge for changes in the reservation. Ryanair Lufthansa
Flight Change fee €35 - €65 €20
Name Change Fee €115 -
Figure 4 Ryanair and Lufthansa