Honestly, I'm feeling a little behind on this next project; however, I have managed to do a lot of research on Delta Airlines who is my competitor of choice. From my research, I have learned that Delta is a very different company compared to Southwest. Delta has a hub/spoke strategy that services customers on longer flights such as oversea, whereas Southwest focuses more on domestic non-stop shorter flights. Southwest is also a low cost no frills carrier and Delta is pricier and offers more perks. Southwest focuses on leisure travel while Delta caters to business customers. I have also learned that Delta has purchased an oil refinery which will help them cut their fuel costs. This is a very unique purchase strategy that no other airline has.
