Every day, through television, radio, and even internet ads, we as a community are inundated with product rhetoric and messages trying to sway our opinions one way or the other. Unlike informative listening where the main goal is to acquire information, persuasive messages have an ultimate goal of selling a particular product to the consumer. It is our responsibility, as responsible consumers, to evaluate these messages and look for certain fallacies in the message. These fallacies are flaws in reasoning that are presented to try to sway the listener toward one point of view or the other. The evidence that supports the product or point of view is not always valid, but the speaker uses other deceptive reasoning to sway the listener toward their point of view. America’s advertising industry is filled with these fallacies, and if you are not careful, it is easy to become a victim of these advertising schemes. I watched a commercial for Wrangler Jeans that starred previous Green Bay Packer quarterback, Brett Favre. From the beginning I questioned what knowledge and skills a NFL quarterback possesses, to be a judge or endorsement for blue Jeans. If the product was sports related I may have believed some of his ideas, but the Wrangler Company is using the popularity appeal of Brett Favre to sell their product. This fallacious reasoning is called Ad verecundium, or an inappropriate appeal to authority where the speaker claims something is true because an esteemed person says it’s true. The only information on the commercial for Wrangler jeans is that Brett Favre “likes them, finds them durable, and comfortable”. There is no evidence about the material, thread count, or the durability of the product to help me come to an informed decision on the product. It is ridiculous that I am going to buy Wrangler Jeans
Every day, through television, radio, and even internet ads, we as a community are inundated with product rhetoric and messages trying to sway our opinions one way or the other. Unlike informative listening where the main goal is to acquire information, persuasive messages have an ultimate goal of selling a particular product to the consumer. It is our responsibility, as responsible consumers, to evaluate these messages and look for certain fallacies in the message. These fallacies are flaws in reasoning that are presented to try to sway the listener toward one point of view or the other. The evidence that supports the product or point of view is not always valid, but the speaker uses other deceptive reasoning to sway the listener toward their point of view. America’s advertising industry is filled with these fallacies, and if you are not careful, it is easy to become a victim of these advertising schemes. I watched a commercial for Wrangler Jeans that starred previous Green Bay Packer quarterback, Brett Favre. From the beginning I questioned what knowledge and skills a NFL quarterback possesses, to be a judge or endorsement for blue Jeans. If the product was sports related I may have believed some of his ideas, but the Wrangler Company is using the popularity appeal of Brett Favre to sell their product. This fallacious reasoning is called Ad verecundium, or an inappropriate appeal to authority where the speaker claims something is true because an esteemed person says it’s true. The only information on the commercial for Wrangler jeans is that Brett Favre “likes them, finds them durable, and comfortable”. There is no evidence about the material, thread count, or the durability of the product to help me come to an informed decision on the product. It is ridiculous that I am going to buy Wrangler Jeans