Latino Misrepresented In Mass Media

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How and why are Latinos being misrepresented in Mass Media? According to Merriam-Webster a Latino is a native or inhabitant of Latin American who lives in the United States. Therefore, there are roughly 54 million of Hispanics living in the United States as on July 1, 2013 (U.S Census Bureau). This makes Hispanics the largest ethnic group in the U.S. Although, they might make up a large amount of these nations populations, Hispanics are still considered a race minority. As a result of this, Latinos have suffered being misrepresented in mass media. According to Merriam-Webster a Latino is a native or inhabitant of Latin American who lives in the United States. In the media, Latinos are linked to negative stereotypes as a result of them being …show more content…
“Minority groups are being misrepresented due to what it has always came down to- money and Politics” (Crossley 94). The reason that minority groups are unable to be portrayed correctly is largely due to Media companies being owned by Americans. This means that Latinos have very little power when it comes to influencing the media in how they are represented. “Univision has come a long way since it began. Today, it is by far the largest Spanish-language media company in the U.S. when it comes to revenues, ratings and stations owned” (Matsa). Although a vast majority of Media companies are English, there are a few Spanish speaking ones who have struggled to stay afloat. Univision and until recently Telemundo, were amongst some of the highest watched Television channels by Latinos. “NBC purchasing Telemundo” (Crossley 94) is an example of the power that American media companies have over Spanish media companies. American Television companies are buying out Spanish companies which have been a source of entertainment and information for Latinos for many years. As a result of this, there is a decrease of Latino participation in the media and American companies now have the freedom to control how Latinos a represented on their Television channels. There has been a decrease in the amount of Spanish news available to Latinos in the United

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