Case Study Analysis Of Oreo

As a researcher, I am fortunate to have been given an amazing opportunity to conduct some research and provide an analysis of Kraft, a successful American company, and their top selling product, Oreo. I looked at the sales demand and the fit of the company for the countries in which it sells its product. Through this research, I realized and will report later in this paper the extraordinary methods this company uses to sell their product base where the country’s demands are met. Specifically, throughout my analysis and research, I will point out how Kraft brands themselves globally by packing and advertising to meet the consumer’s expectations. The packing and advertising are based on the country that Kraft is trying to sell to. They also …show more content…
I will begin talking about my theory about being in charge of explaining the ins and outs of the policies this company used. In the next paragraph I will start with what the case study includes so that you will learn about and develop an appreciation for the knowledge of what Kraft does and how they brand their product globally to the people of the world. Finally, in the third paragraph I will demonstrate what I learned from this case study. This case study explains to the readers about the Kraft Company and their Oreos product and how they brand it to several countries. It was introduced to the public in 1952 in Northfield, Illinois, and ever since that day they have become popular to nearly everyone. They describe it as a fun eating experience because of their flavor or uniqueness of the cookies that can translate across borders around the world. Since that day, it has resulted in creating a universal appealing base for many. Whether old, young, adult or kid in the world, nearly everyone wants to get a hand on these delicious white and black cookies. The message that Kraft is trying to spread with these cookies is to provide a moment of childlike delight by sharing it with an adult, sibling, and a friend. Data suggest that over fourteen billion people around the world buy a box of …show more content…
Also that data suggest that a box of Oreos cost approximately four dollars in the United States while in the United Kingdom, it cost about one pound sterling. They are sold in North and South America, Asia, Europe, Africa, Middle East, and Australia. Each box is customized differently to meet country’s needs. The product’s look, packing, and promotion are necessary so that they can sell properly to the customer and that they will not cause any cultural issue for the company and for the product. The challenge of selling it globally is creating promotion and campaigns to meet the countries expectations. Also, another struggle of selling a product worldwide is that it’s small format and that people do not have enough space to keep the larger package of Oreos in stores so they have to buy it from Kaiser, snack machines, and street vendors instead of going to super stores like we do in United states. Also, people do not have enough room to keep