Kfc Supply Chain Analysis

13155 Words 53 Pages
Register to read the introduction… 25, Hot Crispy Chicken which contained Indian spices that were liked by Indian’s. Now they are adhering to the rules of Food Corporation of India and PETA, helping them to expand business successfully. The company aimed at targeting cosmopolitan cities like Chandigarh, Pune, Kolkata, Chennai and Hyderabad, where mall culture is fast developing. PepsiCo also decided to concentrate on the expansion of KFC since its other brand, "Pizza Hut", had successfully established a strong foothold in India. The expansion drive would take Pizza Hut across 33 cities; KFC will set foot in Kolkata and Hyderabad after having forayed into Pune recently.
Ms Sharanita Keswani, Director, KFC Marketing, says that KFC also operates on the franchisee model. "We expect to scale up to 12-13 restaurants by the end of this year, from six at present. KFC is looking at extending its presence across India to create a national footprint." Both Pizza Hut and KFC have made various alterations to their menus in India to attract more footfalls. It has developed a range of pure vegetarian food. All the vegetarian products are stored, cooked and served separately, by a separate crew distinctly identified by their colour-coded uniform, says Ms
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As the ingredients move from farms to processing plants to the restaurant, KFC's Quality Inspection Programme (QIP) carries out quality checks at over 20 different points in the Cold Chain system. Setting up of the Cold Chain has also enabled KFC to cut down on operational wastage.
Hazard Analysis Critical Control Point (HACCP) is a systematic approach to food safety that emphasizes prevention of illness or presence of microbiological data within KFC’s supplier facilities and the outlets rather than its detection through inspection. Based on HACCP guidelines, control points and critical control points for all KFC major food processing plants and outlets in India have been identified. The HACCP verification is done at least twice in a year and certified.
Triyaka Agriculture – Supplier of Iceberg Lettuce
Implementation of advanced agricultural practices has enabled Trikaya to successfully grow speciality crops like iceberg lettuce, special herbs and many oriental vegetables. Farm infrastructure features:
• A specialised nursery with a team of agricultural

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